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Parks Associates: Four Percent of U.S. Broadband Households Own Solar Panels, up From 2% in 2013

DALLAS, TX — (Marketwired) — 02/02/16 — New from Parks Associates reports adoption of solar panels has reached 4% of U.S. broadband households, up from 2% in 2013. Seven percent of U.S. broadband households plan to purchase a solar panel in the next 12 months.

At the , February 22-24, in Austin, TX, Parks Associates analysts and solar industry executives, including Vivint Solar, Austin Energy, Silver Spring Networks, Inc. (NYSE: SSNI), SunPower, and Enphase, will examine the role of this technology in the smart home and how solar combined with storage innovations will boost the role of energy in the IoT.

“Consumers are interested in taking an active role in the energy grid — 40% of U.S. broadband households are very interested in the ability to store unused power and sell it back to the grid,” said , Director of Research, Home Controls & Energy, Parks Associates. “As rooftop solar reaches retail parity across the U.S., integrating generation and smart home products can drive significant value, and at the Smart Energy Summit, we will discuss strategies and early partnerships in this area.”

In , Parks Associates notes 40% of consumers find a home energy management system that allows them to disconnect from the electric grid “very appealing.”

“Solar Industry: Integration, Competition, and Impact on IoT” on Wednesday, February 24, at 8:45 a.m., will focus on consumers– preferred payment options and the role of distributed generation in the IoT. Speakers include:

Dwain Kinghorn, Chief Strategy and Innovation Officer, Vivint Solar

Karen Poff, Project Manager, Austin Energy

Matt Smith, Senior Director of Utility Solutions, Silver Spring Networks

Ivo Steklac, Vice President General Manager of RLC Solar Energy Solutions, SunPower Corporation

Ilen Zazueta-Hall, Director, Product Management for Energy Management, Enphase

“The future of solar is not to simply exist as a stand-alone energy generation island in the home but rather to work as part of a broader integrated smart energy home. Solutions that enable homeowners to optimize their savings as well as let them better control how they consume power will quickly become a mainstream element of the residential solar experience,” said , Chief Strategy and Innovation Officer, Vivint Solar.

“As renewable energy penetration grows every year, it is critical that distributed energy resources providers have access to reliable networking solutions to manage their fleets, engage customers, and to provide critical grid management services to the distribution grid,” said , Senior Director of Utility Solutions, Silver Spring Networks. “Our experience connecting distributed energy resources depends on the combination of network coverage, open standards, and a common platform to connect and manage these distributed assets which can adjust to the ever-changing conditions of the grid.”

“SunPower customers using solar integrated with innovative smart energy technologies are actively managing their energy to maximize value and achieve personalized energy goals,” said , SunPower vice president and general manager, solar energy solutions. “It–s an extraordinary improvement over passive energy use and also has positive implications for areas such as utility grid resilience and reliability.”

“The case for going solar is even stronger now that intelligent consumption monitoring and storage can be integrated with solar. Homeowners can have more control over their energy, and utilities will benefit from a system that can seamlessly adapt to the changing dynamics of the future grid,” said , Director, Product Management for Energy Management, Enphase.

at the Smart Energy Summit include executives from EnergyHub, NRG, and Schneider Electric.

include Tendril, EnergyHub, Honeywell, Powerley and DTE Energy, Affinegy, ecobee, PlanetEcosystems, WeatherBug Home, WSI, Z-Wave, Schneider Electric, State Farm, Tyco, and WattzOn.

the event include Advanced Energy Economy, IoT Consortium, Antenna, Antenna Systems & Technology, Conference Guru, Engerati, FierceEnergy, GreenButton Alliance, HomePlug Alliance, HomeToys.com, ISE Magazine, IoT Today, Israeli Smart Energy Association (ISEA), KNXtoday, Northeast Energy Efficiency Partnerships, Open Interconnect Consortium, OpenADR Alliance, Remote Site & Equipment Management magazine, SmartGridNews, SmartGridSpain, Smart Grid Today, TD The Market Publishers, TREIA, Utility Dive, and WSN Buzz.

Information about the Smart Energy Summit can be found at . Press passes are available at . To schedule a meeting with an analyst or speaker or to request materials from the energy conference, please contact Holly Sprague at or 720.987.6614.

examines the expanding market for the smart home and the role of energy solutions within the Internet of Things, including connected devices, energy management, utility services, and home control platforms and services.

Smart Energy Summit addresses strategies for utilities, service providers, retailers, and manufacturers to expand and monetize their energy offerings by engaging consumers, developing new business models, and creating unique partnerships.

The summit agenda features thought leaders representing utilities, state and national regulators, telecom and security companies, retailers, and OEMs presenting on the state of the market and the emerging consumer and business opportunities.

The seventh-annual Smart Energy Summit will take place February 22-24, 2016, at the Omni Hotel in Austin, Texas. Follow the event on Twitter at @SmartEnergySmt and on the . For information on speaking, sponsoring, or attending Smart Energy Summit, visit .

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Holly Sprague
Parks Associates

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