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HappyFresh Triumphs at Mob-Ex Awards 2016

JAKARTA, INDONESIA — (Marketwired) — 02/23/16 — , Asia–s leading online grocery company, was named Best Solution – mCommerce (Gold), Best Campaign CRM Loyalty and Engagement (Silver) and Best Campaign – Mobile Launch/ Re-launch (Silver) at the Mob-Ex Awards 2016 ceremony held at the Pan Pacific Singapore last night.

With more than 340 entries from across the region, including organizations of all sizes and in virtually every industry, this annual event is a celebration of mobile marketing excellence and sets the benchmark for the future development of the industry.

“With the Mob-Ex competition raising the bar year after year, this is a phenomenal performance and I could not be more proud of our teams across the region. Being voted No. 1 is inspiring and it encourages us to continue our commitment as the preferred online grocery delivery provider in Asia,” CEO and Co-founder of HappyFresh, Markus Bihler, said.

“This honour is a first in the history of HappyFresh and is a testament to our achievements in fulfilling our promise of –Joy Delivered– to those who are key to our success — our customers, partners, investors and employees.”

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HappyFresh is Asia–s leading hyperlocal FoodTech company that enables consumers to shop in their favourite grocery retailers via the mobile and web platforms. By limiting the radius, HappyFresh are able to ensure that the order can be delivered within an hour. Aside from the tech aspect, HappyFresh blends people power. It employs “professionally trained” personal shoppers to select the right products for its customers. Founded in October 2014 by seasoned entrepreneurs, HappyFresh partners with established retailers to offer customers more choices at a wide range of price point. HappyFresh is headquartered in Jakarta and has operations in Indonesia, Malaysia, Thailand, Taiwan and the Philippines.

For more information, please visit

Cherry Lui
DL: +65 6336 0729
HP: +65 9732 8319

Andrew Chan
Account Executive
DL: +65 6336 5753
HP: +65 9692 2197

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