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Nikon Launches New Line of Premium Fixed-Lens Compact Digital Cameras Now Available for Preorder at Adorama

NEW YORK, NY — (Marketwired) — 02/23/16 — , one of the world–s largest photography, video, audio, imaging and electronics retailers, is now taking preorders for the newly announced . In addition to the new line of premium, fixed-lens compact DL cameras, Adorama is also accepting preorders for Nikon–s three new Coolpix long-range zoom compact digital cameras, the , and .

Nikon–s DL trio of compact cameras each boast a large 1-inch sensor and fast zoom lenses, as well as a 24-pin hot shoe terminal that is compatible with all of Nikon–s SB-series shoe-mount flashes, plus microphones and a newly-minted eye-level EVF viewfinder.

In his , Adorama Learning Expert Mason Resnick says, “Leading the charge is the Nikon DL 18-50, featuring an 18-50mm (35mm equivalent) f/1.8-2.8 lens, which Nikon says is the fastest ultra-wide Nikkor lens ever made. The heart of the camera is a 1.0-inch backside-illuminated 20.8MP CMOS sensor, the same CX-format sensor found on the Nikon 1 line of mirrorless interchangeable-lens cameras.”

20.8MP 1-inch CMOS BSI sensor

18-50mm f/1.8-2.8 zoom lens

171-point contrast detection AF

20fps burst rate with AF; 60fps with fixed focus

Dual Detect Optical Vibration Reduction

DSLR-like controls

4K video, Stereo sound

The sensor, which is four times the size of a typical compact camera–s sensor, is backed by a new Expeed 6A image processor. Because of the processor, it is capable of shooting 20fps when AF us on, and 60fps when focus has been pre-set. The camera–s ISO range is 160-12,800, and there–s no low-pass filter for improved rendering of details. The 18-50mm f/1.8-2.8 Nikkor lens boasts pleasing bokeh and an unusually fast maximum aperture range, with aspherical ED glass and HRI elements, dust-repelling Fluorine coating, and Nano Crystal Coating to eliminate distortion, ghosting, aberrations and internal reflections.

The DL 18-50 has a similar menu and external control layout to DSLRs, complete with RAW image capture. Using a precision zoom ring, photographers can set focal length either in steps or fluidly; a control ring lets users adjust aperture, shutter speed, focus or white balance. The DL 18-50 features 20 customizable effects for stills and videos, including six picture control options. The camera also boasts 4K UHD video capture with double-speed, slow-motion and time-lapse options available. The camera features SnapBridge Bluetooth, plus support for Wi-Fi and NFC for wireless connectivity and remote operation using mobile devices.

The more consumer-friendly of the bunch, the offers the same 1-inch BSI CMOS sensor and image processing power as the other cameras in the new DL lineup, with nearly identical non-lens specifications. Featuring a 35mm-equivalent 24-85mm f/1.8-2.8 fixed lens, this camera offers a longer-range “normal” zoom and is especially well-suited for travel photography.

Mason Resnick says, “Optically, Nikon poured everything they–ve got into the lens, which is complete with aspherical, ED and HRI glass elements to deliver optimal clarity and minimal distortion. A fluorine coating repels dust, water, and oil. This model also offers Super Macro mode and a new Focus Bracketing feature, which captures a sequence of shots with different focus positions and then combines them for optimal focus when using shallow depth of field in macro photography.”

As with the DL 18-50, the DL 24-85 shoots 4K video, has up to 60fps burst rate, a DSLR-like control layout, 20 customizable image effects, and compatibility with Nikon flashes and new Electronic Viewfinder via a centrally-located flash mount.

The Nikon DL 24-500 features a super fast 24-500mm (35mm equivalent) f/2.8-5.6 APSH ED glass Nikkor zoom lens, which consisest of Aspherical, ED and HRI glass elements for outstanding contrast and clarity, and minimal linear and optical distortion. The camera features a large 1-inch 20.8 MP backside illumination CMOS image sensor is combined with EXPEED 6A image processing, and performs well in low light with ISO 160 to 12,800.

According to Resnick, “To build such a small lens on such a large-sensor camera is quite an engineering feat. Unlike the shorter-lensed DL cameras, the DL 24-500 looks more like a traditional –bridge– camera, and is the only one in the series with a built-in electronic viewfinder.”

The DL 24-500 f/2.8-5.6 delivers the reach and resolution of a professional super-telephoto lens in a compact package, enabling photographers to take stunning close-ups of wildlife, high-speed sequences of sports and action, low-light videos of concerts and much more. The camera offers the same Dual Direct Optical VR feature as its siblings, ideal for shooting at longer focal lengths. A Sport VR mode keeps the viewfinder image steady when shooting fast action.

As with the DL 18-50 and DL 24-85, the DL 24-500 has 4K video with stereo sound, a variety of image creation tools, wireless connectivity, and a hot shoe compatible with Nikon–s SB-series flashes, ME-1 stereo microphone, and more.

The offers a 35x optical zoom lens and 20MP BSI CMOS sensor, making it an excellent travel or everyday camera. It features a 3-inch LCD touch-screen monitor that tilts up and around to face the photographer, perfect for selfies. For photographers surpassing the enthusiast level, the camera offers full PASM exposure control via a DSLR-like top dial. The A900 can capture up to 4K UHD videos with stereo sound, and offers face-priority autofocus. Creative modes such as Multiple Exposure Lighten, which combines multiple shots for one really good one, are also available.

Designed for more casual photographers, the is an easy-to-use point-and-shoot camera with a 40x optical zoom and 16MP sensor. It shoots up to 1080p HD video with stereo sound and can wirelessly connects with smart phones or remotes via Wi-Fi and Bluetooth Low energy technology. Lens-shift Vibration Reduction, which is crucial for long telephoto shooting, helps to reduce camera shake in low light.

The is the first Nikon to offer a 60x optical zoom lens in a camera with a 20MP sensor that captures 4K UHD video. It also offers Vibration Reduction for shooting with longer focal lengths, as well as RAW image capture, a less common feature among small-sensor cameras. The B700 can be operated remotely using a compatible smartphone or tablet via Wi-Fi, NFC and Bluetooth low energy, and has both a 3-inch, 921k dot flip-up LCD monitor and an eye-level EVF.

All cameras are now available for preorder at Adorama.com.

The will be available from Adorama for $846.95.

The will be available from Adorama for $646.95.

The will be available from Adorama for $996.95.

The will be available in black or silver from Adorama for $396.95.

The will be available in black or red from Adorama for $296.95.

The will be available from Adorama for $496.95.

New Nikon Coolpix cameras (A900, B500 & B700) will begin shipping in April 2016; new Nikon DL cameras (DL 18-50, DL 24-85 & DL 24-500) will begin shipping in June 2016. Orders will be filled on a first come first served basis. Adorama does not charge the card until the item is actually shipped.

Adorama is more than a camera store — it–s one of the world–s largest photography, video, audio and computer retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama–s vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers free creative education in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, “Best of the Web” by Forbes.com, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

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Anya Nelson
Zazil Media Group
(p) 617.817.6559
(skype) anya.oskolkova

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