NEW YORK, NY — (Marketwired) — 03/07/16 — Snap Interactive, Inc. (“SNAP” or the “Company”) (OTCQB: STVI) today announced a rebranding of AYI, the Company–s flagship dating platform and one of the first dating apps to integrate with Facebook. Since its inception in 2007, AYI has built a community of over 30 million singles worldwide, and is now rebranding as FirstMet to reflect the Company–s vision for making it easier for single adults to meet new people in a friendly, low-pressure environment.
The new branding and appearance of FirstMet is accompanied by substantive improvements in the application on web and mobile. FirstMet has enhanced IceBreakers, a feature that was popular on AYI, by adding more ways for users to connect effortlessly with other community members. In addition, FirstMet has now unlocked messaging to matches, making it possible for users to send a first message for free to other users with whom they share mutual interest.
SNAP–s CEO, Alex Harrington, says, “AYI has always been a successful dating solution, offering a great way for a community of 30 million singles to meet and explore romantic relationships. However, we needed a stronger brand identity to communicate those benefits effectively to new and existing users. We are excited to unveil FirstMet, which captures the essence of our brand promise: to make it easy for single adults 35 and older to meet more people and lead happier, more fulfilling lives.”
FirstMet–s iPhone and Android app are both newly rebuilt from the ground up with a more streamlined back-end infrastructure. Not only will the iPhone and Android apps perform better than the former AYI native apps, but the new underlying technology allows SNAP to make improvements to the apps more frequently and with lower cost.
Mr. Harrington continues, “SNAP has been investing for the last several months to elevate our mobile applications to the highest standards in the industry, since the majority of user activity in the dating category has shifted to mobile platforms. With the rebranded FirstMet iPhone and Android apps, we have made mobile the focal point for innovation at the Company going forward.”
SNAP will be coupling the FirstMet launch with a campaign seeking to reengage members of its 30 million user database that have become inactive. For added enticement, FirstMet intends to offer free trials of the product and “open house” dates, during which new and existing users may experience the benefits of premium features at no cost.
Mr. Harrington concluded, “We believe that rebranding to FirstMet will reinvigorate usage in the product and reengage former members, driving revenue growth for the Company. It is also an important strategic move to create a foundational brand for a product with a valuable 30 million user database. Finally, the rebranding affirmatively targets an underserved niche in the market, adults 35 years and older. With much of the industry attention and innovation focused on hook-up apps and the millennial generation, FirstMet fills an important void in helping single adults seeking new relationships, while minimizing the effort and stress of getting back in the dating game.”
FirstMet is accessible on five desktop and mobile platforms. It is on the desktop and mobile web at , and has apps available on Facebook and in the App Store and Google Play. iPhone and Android apps are free to download. More information about FirstMet can be found at: .
Snap Interactive, Inc. develops, owns and operates dating applications for social networking websites and mobile platforms. The Grade is a patent-pending mobile dating application catering to high-quality singles. SNAP–s flagship brand, FirstMet (formerly AYI.com), is a multi-platform online dating site with a large user database of approximately 30 million users.
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Facebook is a registered trademark of Facebook Inc. Apple, iTunes and iPhone are registered trademarks of Apple Inc. and App Store is a registered service mark of Apple Inc. Android and Google Play are registered trademarks of Google Inc. FirstMet and The Grade are trademarks and AYI.com is a registered trademark of Snap Interactive, Inc.
This press release contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company–s control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with general economic, industry and market sector conditions; the Company–s ability to institute corporate governance standards or achieve compliance with national exchange listing requirements; the Company–s future growth and the ability to obtain additional financing to implement the Company–s growth strategy; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers, new subscription transactions or monthly active users; the ability to enter into new advertising agreements; the ability to diversify new user acquisition channels or improve the conversion of users to paid subscribers; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating marketplace; the ability to release new applications or derive revenue from new applications; and circumstances that could disrupt the functioning of the Company–s applications. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company–s filings with the Securities and Exchange Commission (“SEC”), including the Company–s most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC–s web site at .
All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.
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Adam Handelsman
212-518-7721
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