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BroadSoft Powers NIFTY Japan With BroadCloud UC-One

GAITHERSBURG, MD and TOKYO, JAPAN — (Marketwired) — 03/21/16 — (NASDAQ: BSFT), a global unified communication as a service (UCaaS) leader, announced that leading Japanese telecommunications service provider NIFTY has selected BroadCloud┬« and UC-One┬« to support its new ShaMo! service for small and medium sized businesses in Japan.

BroadCloud is a managed service that allows service providers to deliver BroadSoft–s comprehensive UC-One unified communications services to new and existing customers. BroadCloud eliminates the need to make substantial capital investments and enables service providers like NIFTY to speed time-to-market and accelerate time to new service revenue.

NIFTY is a recognized innovator in the Japanese Internet and Infrastructure-as-a-Service (IaaS) market. Its ShaMo! service will provide a variety of unified communication services over BroadCloud, and will target employees of highly mobile and entrepreneurial small businesses. Many of these firms rely on “virtual” offices and have an “always on,” highly mobile workforce. The ShaMo! offering provides a “Bring Your Own Device” (BYOD) solution for smartphone-based business, while also providing fully functional office PBX capabilities. By offering a cloud-based UC service, customers are able to rely on world-class communications services to grow their businesses, without the complexity and expense of on-premise phone systems or hardware.

“We are delighted to be working with BroadSoft to launch our new ShaMo! service. Customers that operate in small, mobile and fast moving businesses rely on their communication provider as an absolutely essential part of their business. Providing the ShaMo! service on BroadCloud has given us proven reliability, and the ability to develop and deploy the service extremely quickly to meet the needs of entrepreneurial small businesses across Japan,” said Takaya Ueno, Chief Information Officer, and General Manager Cloud Business Division, NIFTY.

“Addressing the unified communications needs of businesses with a mobile-first approach is an exciting challenge and ideally suited to the capabilities of BroadCloud,” said Jonathan Reid, the managing director responsible for the Japan market at BroadSoft. “As our first BroadCloud customer deployment in Japan, we are looking forward to working closely with the NIFTY team as the ShaMo! service continues to grow rapidly.”

In November 2015, BroadSoft expanded into the Japanese market with the acquisition of Tokyo-based PBXL KK, now named BroadSoft Japan KK, a provider of innovative cloud-based communication solutions.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “enables” and “allows” and other similar terms and phrases and include, among others, statements regarding the benefits to Nifty–s customers resulting from the use of BroadWorks and UC-One in Nifty–s service offering to small and medium business end-users. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of BroadWorks and UC-One by NIFTY in its product offerings as well as those factors contained in the “Risk Factors” section of BroadSoft–s Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission, or SEC, on February 29, 2016, and in BroadSoft–s other filings with the SEC. All information in this release is as of March 21, 2016. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

BroadSoft is the leading provider of cloud software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company–s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. For additional information, visit .

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