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Eaton Towers Deploys Adaptive Insights Software on Its Mission to Bring Affordable Mobile Communications to Africa

PALO ALTO, CA — (Marketwired) — 03/30/16 — , the leader in , today announced that , a leading independent telecom tower company in Africa, has implemented Adaptive Insights– software to consolidate financials across seven countries, transforming its financial reporting and driving business expansion. The software deployment enabled Eaton Towers to accelerate its monthly reporting by 100 percent and facilitated its raise of $350 million in equity funding last year, which was critical to the company–s expansion from three to six markets in less than a year.

Eaton Towers has set out on a bold mission to help bring affordable mobile communications to Africa. With 5,000 towers in seven African countries, it has the most diversified geographical tower portfolio on the continent. The company deployed Adaptive Consolidation, part of the Adaptive Suite, to give it visibility into the performance of each region, and Adaptive OfficeConnect, to allow easy, professional reporting of that performance to both current and potential investors.

“The delivery of affordable mobile communications requires that we carefully manage our own financial performance and our expenses,” said Peter Cannan, group financial controller. “At the same time, we are on a fast growth trajectory and needed software that I could set up myself and would be easily understood by our users with very little training. Adaptive Insights software fit the bill, and today we are rolling up and reporting on substantial amounts of data — sometimes with the simple click of a button.”

According to the Adaptive Insights report, one-third of CFOs predict the amount of data they manage will increase over 50% within the next five years. Additionally, 41% of finance teams manage data from three to five source systems, and 22% pull from as many as five to 10 systems. The increase in both data and data sources has a significant impact on finance teams of all sizes and across all industries looking to consolidate and report performance.

Eaton Towers uses Adaptive Consolidation to roll up income and balance sheets, cash flow, revenue, and capex analysis. The company also leverages Adaptive OfficeConnect, a tool that allows users to easily create high-quality reports, board books, and presentations within Microsoft Excel, Word, and PowerPoint. The tool gives users total control over formatting and the power to refresh data with one click. These solutions together have enabled Eaton Towers to satisfy investors– high standards for reporting and governance, delivering accurate financial information in a professional and reliable format.

“For fast-growing businesses, there are great benefits to be had from the agility and flexibility of cloud technology — as it effectively scales as the business does,” said Ian Preston, vice president of United Kingdom & Ireland, Adaptive Insights. “This agility is even more important for Eaton Towers, which has the added challenge of working across a vast geographical distance. Using our software, the finance team has been able to transform its processes across a continent, making its financial viability clear to investors, and putting the infrastructure in place for further growth.”

Adaptive Insights is the leader in . Via its software as a service (SaaS) platform, the company offers capabilities for that empower finance, sales, and other business leaders with insight to drive true competitive advantage. The Adaptive Suite is sold direct or is available through Adaptive Insights– robust cloud CPM channel ecosystem of 200+ partners, including Accenture, Armanino, BDO, Cohn Reznick, Intacct, KPMG, McGladrey, Plex Systems, and Workday. NetSuite also offers Adaptive Planning as its NetSuite Financial Planning Module.

More than 3,000 companies in 85 countries use Adaptive Insights. These range from midsized companies and nonprofits to large corporations, including AAA, Boston Scientific, CORT, Epcor, Konica Minolta, NetSuite, Philips, P.F. Chang–s China Bistro, and Siemens. Adaptive Insights is headquartered in Palo Alto, Calif. For more information, visit , the , and follow Adaptive Insights on , , and .

Diane Orr
Adaptive Insights
650-422-7334

Jennifer Harlan
Highwire PR
415-963-4174 ext. 63

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