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BlackBerry–s AtHoc Crisis Communications Platform Supports International Customers

WATERLOO, CANADA — (Marketwired) — 04/05/16 — BlackBerry Limited (NASDAQ: BBRY)(TSX: BB), a global leader in secure mobile communications, today announced the availability of BlackBerry–s AtHoc hosted networked crisis communications platform from BlackBerry–s secure data centers in Europe. The new offering will serve European and global customers that plan to support public safety leveraging the BlackBerry AtHoc cloud, which enables people and organizations to exchange critical information in real time during business continuity and life safety operations. In light of recent events, security communication is of paramount importance to both public safety agencies and commercial organizations concerned with the safety of their personnel and community.

With the option to be hosted in Europe, BlackBerry–s AtHoc delivers an offering that is not only in full compliance with regional security but also supports data privacy concerns, including the recent European Court of Justice determination in October, 2015 that a U.S.-EU Safe Harbor Framework is no longer valid for the transfer of personally identifiable information (PII) from Europe to the U.S.

“AtHoc–s expanded, secure European hosting capabilities offers high reliability and security with a cloud deployment,” said Guy Miasnik, President of BlackBerry–s AtHoc Division. “The solution is in full compliance with European data protection requirements to ensure the world–s most demanding organizations can deliver security, life safety, and business continuity to their community and personnel.”

AtHoc Networked Crisis communications platform enables immediate and effective communication within and across organizations both remotely and on-site in the case of an incident. AtHoc–s mass notification solution delivers targeted alerts in real time, using multiple channels to potentially thousands of enterprise staff or personnel. AtHoc customers securely connect with a diverse set of endpoints, including mobile devices running iOS and Android, PC and Mac desktops, digital displays, radios, IP phones, sirens, fire panels and speakers to facilitate collaboration and enhance situational awareness.

Featuring world-class security and high availability, the European data centers will host data for public and private sector companies in Europe. Customer data will be processed within Europe, meeting the requirements for how European organizations handle PII and data privacy. A primary disaster recovery data center in Europe will supplement the new offering.

“We–re committed to working closely with our growing number of European customers to provide them with the secure crisis communications technology they need to communicate and collaborate rapidly in times of crisis,” said Florian Bienvenu, Senior Vice President, EMEA Enterprise Sales at BlackBerry.

With the availability of the European data center, BlackBerry–s AtHoc offers hosting solutions for organizations around the world. In addition to Europe, the BlackBerry AtHoc cloud is available from the company–s secure U.S. data centers, and has been available from BlackBerry–s secure data center in Canada since February, 2016.

About BlackBerry

BlackBerry is securing a connected world, delivering innovative solutions across the entire mobile ecosystem and beyond. We secure the world–s most sensitive data across all end points – from cars to smartphones – making the mobile-first enterprise vision a reality. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols “BB” on the Toronto Stock Exchange and “BBRY” on the NASDAQ. For more information, visit .

About AtHoc

AtHoc, a division of BlackBerry Limited, is the pioneer and recognized leader in , protecting millions of people and thousands of organizations around the world. AtHoc provides a seamless and reliable exchange of critical information among organizations, their people and devices. A trusted partner to the world–s most demanding customers, AtHoc is the leading provider to the U.S. Departments of Defense and Homeland Security, and safeguards numerous other government agencies and leading commercial enterprises. Headquartered in Silicon Valley, the company operates around the globe. For more information about AtHoc, please visit .

Trademarks, including but not limited to ATHOC, EMBLEM Design, ATHOC & Design and PURPLE GLOBE Design are the trademarks or registered trademarks of BlackBerry Limited, its subsidiaries and/or affiliates, used under license, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners.

Media Contact:
Jennifer O–Brien
AtHoc, Inc.
(650) 477-6122

BlackBerry Media Relations
(519) 597-7273

Investor Contact:
BlackBerry Investor Relations
(519) 888-7465

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