WELLESLEY, MA — (Marketwired) — 04/14/16 — today announced it has closed $1.3 million in seed funding with investments from retail veteran Benedetta Casamento and well-known Boston angel Joe Caruso. Both will join the company–s board. The investment will fund further product development, marketing and team expansion.
Casamento is CEO of luxury lifestyle brand Calypso St. Barth and is a renowned retail and fashion expert with stints at Talbots and Liz Claiborne. Caruso has been a startup advisor for more than 20 years, making early investments in companies like Hubspot, Constant Contact, and Carbonite.
“Benedetta and Joe will play key roles as both investors and board members. With guidance from our seed investors, Allyke is changing how consumers shop,” said Allyke founder and CEO Greg Moeller. “Visual shopping makes finding and purchasing products fun. Our platform takes visual search to the next level and, most importantly to our retail partners, helps spark positive buying –emotions– in their consumers.”
“Greg and his team are solving one of the biggest challenges facing enterprise retail — how to create a differentiated, enjoyable buying environment,” said Casamento. “Allyke will help consumers purchase when they want, where they want, and how they want, with a consistent experience across all channels. This is the –omnichannel– retailers are envisioning.”
Casamento continued, “Retailers are looking beyond simple tools and technology for comprehensive solutions that define a consumer–s shopping experience. Allyke provides the platform for this type of experience.”
Meanwhile, Caruso was particularly attracted to the breadth and depth of experience represented by the team. “When you combine the team–s energy, commitment and retail industry expertise with the technology and the size of the market opportunity, Allyke is a winner on many levels.”
Allyke has created a for enterprise retailers who want to offer a differentiated and consistent consumer experience while improving overall results. It lets consumers shop naturally, using images rather than keywords, dramatically increasing conversion across online, in store, and mobile channels. Learn more at
Media Contact:
Bobbie Carlton
781-718-7619
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