SAN FRANCISCO, CA — (Marketwire) — 08/16/11 — Affine, a leading provider of contextual targeting data for online video ad buying, today announced the appointment of Alan Gould, entrepreneur and start-up investor, to the company-s Advisory Board.
“Alan Gould has extensive entrepreneurial knowledge and brings decades of experience to Affine-s Advisory Board,” said Mike Sullivan, CEO and co-founder at Affine. “As an advisory board member, he will play a key role in the company-s go-to-market and corporate growth strategy.”
Gould is currently an executive in residence at Greycroft Partners and has more than 20 years of industry experience. He previously served as CEO of Advertiser Solutions, a business unit of The Nielsen Company that provides marketing solutions to global advertisers. In 2000, Gould founded and served as co-CEO of IAG Research, building the company into the leading provider of engagement metrics in the television industry until it was acquired by Nielsen in 2008. He also serves on the board of directors for Harris Interactive, Netsertive and Vizu.
“Affine-s technology is essential and will enable online video advertising to become fluid and transparent, while providing brand protection and scalability at the same time,” said Gould. “I-m excited about working with Affine as it shapes the future of the online video ecosystem.”
Affine delivers the first and only contextual targeting platform for online video advertising. The company-s technology provides unparalleled, in-stream visibility, giving brands, agencies, publishers and networks “TV-like” clarity and control over where ads appear. The company-s broad partner network provides access to more than 85 percent of online video impressions. Affine is based in San Francisco and has multiple patents pending. The company is funded by Highland Capital Partners and Crosslink Capital. For more information, visit .
Jessica Cheney
Atomic PR for Affine
415-593-1400
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