Home » Software » Ignite Sales Names Former Fiserv Executive George Noga as CEO

Ignite Sales Names Former Fiserv Executive George Noga as CEO

DALLAS, TX — (Marketwired) — 05/23/16 — today announced that it has named George Noga as its new CEO. Noga brings decades of leadership experience in financial services, software and technology to Ignite Sales. His career has been focused on helping financial institutions meet the needs of their customers and members.

Prior to joining Ignite, Noga served as Senior Vice President, Managing Director of Revenue Enhancement at Fiserv, a leading technology provider to the global financial services market. During his tenure, his teams developed and marketed industry leading sales force automation technology and consumer liquidity solutions for the largest banks and credit unions in the US. While at Fiserv Noga also founded and led the community bank consulting team and served on the data analytics council. He previously served as at where his team developed and marketed cutting edge artificial intelligence-based search technology for the legal industry. Noga also held many leadership positions during his nineteen years at Carreker Corporation, providing industry leading technology and consulting to the top 100 banks.

“I am honored to join the incredible team at Ignite Sales,” said Noga. “They are dedicated to providing bankers with powerful technologies that give consumers and businesses exactly the right set of product offerings to meet their needs at every point of customer interaction. This is truly transformative technology that significantly increases product adoption and increases customer satisfaction scores by as much as 38%. Every bank, credit union, wealth management business and insurance company should be using Ignite. Almost more important than the technology–s ease and accuracy for customer engagement is the company–s analytics and management reporting. The IQ Analytics(SM) dashboards provide needed insights for bank executives to know exactly how to enhance revenue growth at all customer touchpoints.”

“George is a proven leader, who is well known across our industry and has an unmatched track record of accomplishments,” said Julie Hamrick, Co-Founder and Chief Analyst at Ignite Sales. “We welcome his vision and leadership skills to Ignite.”

Ignite Sales is changing the way retail banks merchandise products, service their customers and measure the results of their efforts. Using embedded predictive analytics, Ignite–s solution matches products to customer eligibility in real-time at the point-of-sale resulting in a range of 70% to 214% account lift. American National Bank of Texas (ANBTX), Comerica, Regions Bank, Santander, SunTrust and Rockland Trust are just a few of the retail banks that are using Ignite to increase customer acquisition, increase customer retention and optimize profitability. A winner of numerous industry awards including two-time winner of The Stevie Award for Marketing & Sales Intelligence, The Big Innovation Award for Business Intelligence and two-time winner of Barlow Research Associates– Monarch Innovation Award. Ignite Sales is headquartered in Dallas, Texas.

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Laura MacSweeney
Red Javelin Communications

781 395 6420

Posted by on 23. May 2016. Filed under Software. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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