A companys online reputation is fast becoming the most important factor in their success. Online reviews and ratings have a powerful impact on the way potential customers perceive a product, service, or establishment. The shift in consumers online search behavior is greatly affecting local business in particular. Now, web users are searching company names, products, and services with a location to uncover the experiences of past customers. Theyre then relying on this information to make a decision about whether or not they should give their business to a particular establishment or to seek out an alternative provider.
A companys online reputation is now the make-or-break factor that determines whether or not a new customer is gained and a new sale is made. Whats even more notable about this shift is the fact that a lot of local business still have quite a bit of catching up to do when it comes to understanding and ensuring that their online reputation works in their favor. Few local business are aware of their online reputation, just how much it determines their success, and how easy it could cause them to lose business. Even fewer know how to embrace online ratings and reviews and benefit from them.
Longtime internet marketing service provider ROIGROUP began researching this trend as it emerged and sought to develop a straightforward solution that would work for local businesses. They needed accurately reveal an individual companys reputation, or lack of reputation, across the web, from star ratings on social networks, to customer reviews on a markets most relevant directories. ROIGROUP wanted to provide individual companies a clear path towards growing a great reputation online and using it to gain more customers and better business. That is what the internet marketing firm is now offering with the launch of their free business reputation report.
œMost local businesses have no idea what people are saying about them and they dont realize what its costing them.” Mark York, ROIGROUP owner and CEO explained. œOur report lays it out for them. They can see how how many reviews they have and how theyre doing on the most important review sites. It shows them how their potential customers see them and grades them on it.” The ROIGROUP reputation report may be quite the wakeup call for local businesses, especially when their online reputation is less than glowing or simply too minimal to be effective in attracting new customers. The report also shows how the company is listed through reviews, giving them the opportunity to ensure information like their phone number and address are listed correctly across the board. A lacking presence on popular review sites is also revealed and shows a company where they are not being seen but should.
œSome business wont like what they see at first, but this lets them know where they stand. They can look at it and see what they need to do to get a good reputation out there.” Mr. York continued. œIf you have a low visibility grade, there are things you can do to fix that. If you have a lot of bad reviews, you can fix that to.” The ROIGROUP reputation report provides users with a comprehensive breakdown of factors that comprise their online reputation and appeal to potential customers, including a companys most recent and visible reviews, and their visibility on video and media sites. The report also provides summaries of corrective actions that users can take to improve their standing.
Local companies can get their [free report](https://roigp.com/get-my-report) with just their name and email. For more information on ROIGROUP and reputation marketing for local businesses, visit roigp.com
You must be logged in to post a comment Login