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Bright.md Named a 2016 “Cool Vendor” by Gartner

PORTLAND, OR — (Marketwired) — 07/21/16 — , developer of a virtual care solution to improve efficiencies and reduce costs in the delivery of care for non-acute conditions, today announced the company has been included in the list of “Cool Vendors” in the Cool Vendors in Healthcare Providers, 2016 report by Gartner, Inc. Bright.md also was mentioned as a sample vendor for digital clinical encounters in the Gartner “Hype Cycle for Telemedicine and Virtual Care, 2016” report, which tracks the technologies and evolving concepts that will have the greatest impact in those sectors.

“We are honored to be named as a –Cool Vendor– and referenced as a sample vendor in this year–s –Hype Cycle– by a leading analyst firm like Gartner,” said Ray Costantini, MD, co-Founder and CEO of Bright.md. “With SmartExam, Bright.md is delivering a novel solution to address one of the biggest problems in healthcare today: efficient, convenient access to high-quality primary care. We are helping bring down the cost of care, while improving outcomes and the experience of care for both patients and physicians.”

Bright.md is the developer of SmartExam, a cloud-based virtual physician assistant that automates much of the care delivery process. Patients can connect with their own primary care providers using their home computer or mobile device, and using SmartExam, quickly receive high-quality, evidence-based online care at a fraction of the cost of an in-person visit. The solution also enables providers to increase their efficiency by 90 percent while boosting per-visit margins five-fold. For physicians, the diagnosis, treatment and documentation of a patient–s SmartExam visit takes less than two minutes, compared to the 20-minute average for office visits. In addition, more than 70 percent of patients noted that they preferred SmartExam to in-person or video visits.

“A major challenge facing healthcare today is the limited access to primary care. This is expected to get worse as the shortage of primary care doctors persists in most countries and as populations (especially the elderly) increase,” the –Cool Vendor– report noted.

“A growing and aging population has increased the demand of the healthcare system at a rate that outstrips the ability of clinicians to respond, and has made access to care — especially in primary care — one of the major challenges facing the healthcare industry. One way to solve this problem is to help clinicians to become more efficient and, whenever possible, automate care, thus offloading some clinical responsibility,” the Hype Cycle report said.

Bright.md is transforming health care through innovation with a seamless software solution that cuts the cost of health care visits by 80 percent. Its virtual care solution automates care and communication between physician and patient for faster, more convenient diagnosis and treatment. Bright.md, founded in 2014, is venture-backed and based in Portland, Ore. For more information, visit .

Gartner, Cool Vendors in Healthcare Providers, 2016, Laura Craft, Vi Shaffer, Barry Runyon, Richard Gibson, M.D., Thomas J. Handler, M.D., 14 April 2016

Gartner, Hype Cycle for Telemedicine and Virtual Care, 2016, Mike Jones, Thomas J. Handler, M.D. 06 July 2016

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner–s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Theresa Maloney
Cogenta Communications

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