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Certona CEO Meyar Sheik Appointed to the Shop.org Board of Directors

SAN DIEGO, CA — (Marketwired) — 08/11/16 — , the leader in real-time omnichannel personalization for the world–s largest brands and retailers, announced today the appointment of its CEO and co-founder Meyar Sheik as one of the newest members of the Shop.org Board of Directors. Shop.org is the digital division of the National Retail Federation (NRF), focused on providing holistic member value to digital retailers and the companies that serve them.

This is the second appointment for Sheik, who was also selected to serve as a member of the NRF Digital Council in October 2015. The NRF Digital Council, which is comprised of senior digital industry experts, was created to enhance the strategic value of the NRF and the e-commerce, mobile and innovative initiatives that exist within the retail industry today.

Sheik has been a long-time contributing member to the NRF and Shop.org communities through event support and participation, headlining speaking engagements and offering advice to leading global retailers and brands.

“Digital commerce is at a pivotal point of transformation driven by the consumer demand for exceptional shopping experiences. The future of retail will rely on how well brands, retailers and solution providers can implement innovative strategies and solutions,” said Meyar Sheik. “I–m honored to be appointed to this position by Shop.org and look forward to making contributions along with other Shop.org board members.”

When he helped launch Certona in 2004, Sheik was among the first to introduce real-time personalization solutions to retailers. With over 16 years of leadership experience in building and growing cloud-based digital marketing and retail solutions, he has successfully worked with over 500 national and global retail brands to power their personalization strategies that enhance the shopper experience.

“For over a decade, Meyar Sheik has been influencing the retail industry with innovative commerce solutions that have positively impacted shopper engagement for some of the world–s largest retailers and brands,” said Vicki Cantrell, Shop.org Executive Director and NRF Senior Vice President. “We are thrilled to have Meyar as a member of the Shop.org Board of Directors and the NRF Digital Council and look forward to leveraging his expertise in serving the digital retail community.”

For more information or a demo, email .

Delivering personalized customer experiences for the world–s most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona–s cloud-based personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touch points. Combined with a flexible decision engine and contextualization, marketers can harness the power of real-time behavioral profiling while maintaining control over their personalization strategies.

NRF is the world–s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation–s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation–s economy. NRF–s This is Retail campaign highlights the industry–s opportunities for life-long careers, how retailers strengthen communities, and the critical role retail plays in driving innovation. NRF.com

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