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Cellebrite–s Mobile Lifecycle Supports Release of the New iPhone 7 from Launch Day

PETAH TIKVAH, ISRAEL — (Marketwired) — 09/16/16 — , the leading developer and provider of Mobile Lifecycle solutions, today announces that it is supporting the launch of the new iPhone 7 by offering fast, secure in-store content transfer for new owners of the industry–s latest smartphone.

Via Cellebrite–s in-store platforms, retail associates will be able to transfer a customer–s content from their old device to their new iPhone 7 handset. As part of the device lifecycle, operators and retailers will also be able to provide diagnostics for the new device.

The iPhone 7, which is available in-store on 16 September, is one of some 7,000 mobile devices for which Cellebrite provides point-of-sale transfer solutions. Cellebrite technology empowers retail associates to deliver fast, consistent service across more than 75,000 retail service points globally.

“New phone launches such as this have the potential to drive significant traffic for our customers – operators and retailers,” comments Yehuda Holtzman, CEO, Mobile Lifecycle at Cellebrite. He continues: “We are dedicated to making mobile device care easier and more efficient, including equipping sales associates with the tools they need to support new iPhone 7 owners from day one. This way, they can still deliver the same consistent service that customers expect during these peak periods.”

The new device will also be supported by Cellebrite–s Hybrid whereby productivity essentials, such as contacts are immediately transferred at the point of sale, while the more time-intensive task of moving large volumes of multimedia data is subsequently completed via Cellebrite–s self-service mobile app. This allows retail sales associates to meet each customer–s needs and effectively manage in-store traffic, especially during peak periods expected around the launch of the new iPhone 7.

About Cellebrite

Cellebrite–s Mobile Lifecycle business unit is a world leader in providing Operators, Retailers and Aftermarket Service (AMS) Providers, with advanced mobile lifecycle solutions to enhance the customer experience, increase revenue, improve satisfaction, and reduce cost. With delivery channels in-store, on-device, and over the web, mobile retailers can take advantage of Cellebrite–s full suite of mobile lifecycle solutions: diagnostics, phone-to-phone content transfer, backup, restore and wipe, automated phone buyback, and application and content delivery. In addition, Cellebrite offers retailers monitoring, statistics and analysis of all activities. Cellebrite–s global leadership is demonstrated through its deployment of over 75,000 units at more than 100 mobile operators and retailers globally, representing well over 50,000 stores handling hundreds of millions of transactions per year.

Founded in 1999, Cellebrite is a subsidiary of the Sun Corporation, a publicly traded Japanese company (6736/JQ).

Mobile Lifecycle
Jade Kahn
Senior Director of Marketing
+972 (50) 201 4222

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