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Amazon, Samsung, Sears, and Target among speakers at CONNECTIONS(TM) Summit at CES(R)

DALLAS, TX — (Marketwired) — 11/16/16 — Parks Associates today announced showing Apple has so far been the most successful connected CE brand in creating a product ecosystem strategy, where consumers own multiple different products with the Apple brand. shows nearly one-third of consumers use two or more Apple products while 23% use multiple Microsoft products and 20% use two or more Google-branded products.

“Apple has set the standard for brand loyalty across platforms,” said , President, Parks Associates. “For example, 82% of Mac users who purchased a smartphone chose an iPhone, while only 38% of non-Mac users chose the iPhone for their smartphone purchase. By contrast, the smart home area does not yet have a dominant brand, but multiple companies, such as Amazon and Google, are vying to be the leader of these ecosystems, particularly through their digital assistants. At CONNECTIONS Summit, we will examine the strategies required to establish brands as IoT ecosystem leaders.”

The 11th-annual will take place January 5 at CESĀ® 2017 in Las Vegas at the Venetian, followed by an evening reception at Treasure Island. The one-day executive summit focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. include:

A&D Medical – Terry Duesterhoeft, President and CEO

Amazon – Charlie Kindel, Director – Alex Smart Home

American Family Ventures – Dan Reed, Managing Director

Cirrent – Rob Conant, CEO

Comcast – Daniel Herscovici, SVP & GM, Xfinity Home

Ericsson – Pierre Fitzgerald, Global Energy & Utilities Industry Lead

EVRYTHNG, Inc. – Curt Schacker, SVP, Smart Home

Galaxywind Network Systems Co., Ltd. – Jun Chen, Director of Oversea Market

General Motors – Steve Schwinke, Director Advanced Development and Concepts

Greenwave Systems – Jim Hunter, Chief Scientist and Technology Evangelist

Icontrol Networks – Letha McLaren, Chief Marketing Officer

Nest – Aubrey Thelen, Head of Developer Relations

NXP Semiconductors – Asit Goel, SVP and GM, Secure Monitoring & Control / Internet of Things

Philips – Paul Adams, Head of Connected Health

Qualcomm – Joseph Bousaba, Vice President, Smart Home & Consumer Businesses

ROC-Connect – Kevin Meagher, SVP Business Development

Samsung Electronics America – Bill Lee, Vice President of Smart Home Product Marketing

Sears Holdings Corporation – Chris McGugan, General Manager, Innovation and Kenmore

Support.com – Lee Gruenfeld, VP, Strategic Initiatives

Sutherland Global Services – Ratul Sengupta, Vice President, Client Engagement

Target – Gene Han, Vice President – Consumer IoT, Head of SF Innovation Office

Thread Group – Grant Erickson, President

TROVE – Isaias Sudit, Founder

Vivint Smart Home – Alex Dunn, President

Vodafone – Erik Kling, Vice President, IoT New Business Development

include Vivint Smart Home, Cirrent, EVRYTHNG, Galaxywind, Greenwave Systems, Icontrol Networks, NXP, ROC-Connect, Support.com, Sutherland Global Services, and TROVE.

include Antenna Group, Appliance DESIGN Magazine, B2 Group, BayPay Forum, Best Web Design Agencies, bestseos.com, Cablefax, CIOReview, Conference Guru, CrowdReviews, Fiber-to-the-Home (FTTH) Council, FierceCable, FierceMobileIT, FierceOnlineVideo, FierceTelecom, FierceWireless, HomeGrid Forum, IPSO Alliance, MoCA, Open Connectivity Foundation, PharmaVOICE, SmartGridSpain, TelcoProfessionals, Thread Group, TopSEOs.com, and Visibility Magazine.

For more information on Parks Associates research or events, visit , or contact , 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Holly Sprague at . Parks Associates will be at Booth #41073 in Sands A-D throughout CES 2017.

is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. The executive event features one day of panel discussions on the smart home, Internet of Things (IoT), and connected entertainment, with trends and implications for connected consumers and opportunities for companies to build new revenues and innovative business models. The 2017 CONNECTIONS Summit will take place January 5 during CES, which runs January 5-8 in Las Vegas. Follow the event on Twitter at @CONN_Summit.

Holly Sprague
Parks Associates

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