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Ambiq Micro Paves the Path to 50 Billion Connected Devices

AUSTIN, TX — (Marketwired) — 12/14/16 — Ambiq Micro, the leader in , is transforming the possibilities of the wearables and Internet of Things (IoT)-enabled device market. Market predictions suggest the IoT world may contain up to 50 billion connected things by the year 2020, an estimate that would give each human on the planet an average of seven devices. In order to meet the demands for extended battery life, features and functionality for IoT-enabled devices, today Ambiq Micro also introduced Apollo 2, the latest version of its Wearables and IoT platform that is five times more energy efficient than, and provides double the battery life of, competitive offerings.

Wearables, a major part of the connected future, are in the IoT limelight as OEMs develop watches, fitness trackers and even apparel replete with sensors and smart technology. According to Gartner, battery life, improved design and intelligent experiences are among the top facets of industry devices that will provide the best “user experience (UX), and most business impact.”(1) Device makers must strive to meet the demand for those features — a difficult task given today–s power standards.

“Ambiq Micro–s technology unlocks unprecedented potential for a world of ubiquitous connectivity,” said Fumihide Esaka, CEO, Ambiq Micro. “OEMs must often choose between battery life and adding new features to their devices. With our Subthreshold Power Optimized Technology (SPOT) architecture, the Ambiq Micro Apollo 2 platform–s improved power consumption standards mean the end of this line of decision making. Smart device makers can now enjoy extended battery life and enhanced functionality in their products, not to mention more attractive, fashionable wearables for their customers.”

As OEMs must often sacrifice battery life to add functionality or eschew more elegant form factors to incorporate larger batteries. Ambiq Micro is dedicated to furthering its subthreshold circuit technology to provide device makers with low power consumption without impacting performance in order to support the connected future of billions of devices. Apollo 2 is the only solution capable of enabling consumers to use multiple devices simultaneously and original equipment manufacturers (OEMs) to create feature-rich connected devices without sacrificing battery life. As such, this technology is paving the way for potential new product categories that depend on extra-low power consumption to develop.

Key benefits for device manufacturers using Ambiq Micro technology include:

Doubled battery life from six months to 12 months

Enhanced application features

Improved device intelligence and accuracy

New innovative form factors and fashionable designs

(1) Gartner, “10 Wearables Technologies and Capabilities That Should not Be Ignored,” August 10, 2016, by Laurence Goasduff

Ambiq Micro was founded in 2010 on the simple yet powerful notion that extremely low power semiconductors are the key to the future of electronics. Through the use of pioneering ultra-low power technology, innovative companies around the world are developing differentiated solutions that reduce or eliminate the need for batteries, lower overall system power, and maximize industrial design flexibility. Ambiq Micro has developed breakthrough technology based on its patented Subthreshold Power Optimized Technology (SPOT) platform that dramatically reduces the amount of power consumed by semiconductors thus making its integrated circuits (ICs) an ideal solution for energy critical applications. Ambiq Micro is headquartered in Austin, Texas.

Brittney Timmins
BOCA Communications for Ambiq Micro

Posted by on 14. December 2016. Filed under Hardware, Picture Gallery. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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