NEW YORK, NY — (Marketwired) — 05/03/17 — PeerLogix, Inc. (the “Company”) (OTC PINK: LOGX), an advertising technology and data aggregation provider, today announced the official worldwide, over-the-top viewership estimates for non-subscription streaming services for the month of April 2017, as compiled by the Company–s proprietary measurement services.
PeerLogix is the established standard for tracking non-subscription based over-the-top viewership data of television, movies, and listeners of music around the world.
Cumulative video hours watched across non-subscription based over-the-top services for the month of April 2017 was observed at 108 million hours which was +15.5% from the month-ago period. Based on these figures, the Company estimates that total video hours watched for 2Q17 will be 326 million hours representing a +28% acceleration of growth from the quarter-ago period. Average monthly video hours during the nine months ended March 31 was observed to be 85 million hours.
Taking a deeper dive, The Company analyzed the popularity of video content in absolute terms alongside binge viewing trends for the same period. PeerLogix– Chief Strategy Officer commented, “We observed that AMC has the largest amount of programming represented with Into the Badlands, The Walking Dead and Better Call Saul all within the top-10 most popular video titles, while FOX–s Lucifer and Prison Break showed the greatest change in relative popularity from the prior period.”
The top-10 worldwide television results for non-subscription over-the-top viewership, listed in descending order, per data collected as of Sunday, April 30th, are below:
Increasingly, trends in binge watching continue to be a more prominent part of consumers– video consumption habits. According to Deloitte, nearly three quarters (73%) of US consumers say they binge watch video content. Looking at binge watching results is important as it represents an evolution in viewing habits away from the weekly cadence of traditional linear television — providing an alternative standpoint by which to assess advertising decisions as binge-watched content is often in ad-free environments.
The Company measured programming during the period to determine shows most likely to be consumed as binge-watched content (i.e., households watching two or more episodes of the same series during a single 48-hour window). AMC–s The Walking Dead and HBO–s Westworld top the list and stand out as significant outliers. The shows were observed to have six and five times higher propensities to be binge-watched over the period, respectively.
The top-10 worldwide television results for binge-watched viewership, listed in descending order, per data collected as of Sunday, April 30th, are below:
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix–s patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other “forward-looking” information. The information contained in this includes some statements that are not purely historical and contain “forward-looking statements,” as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company–s and its management–s expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company–s financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “believe,” “expect,” “anticipate,” “intend,” “estimate,” “may,” “should,” “could,” “will,” “plan,” “future,” “continue,” and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.
William Gorfein
Director
PeerLogix, Inc.
646-598-4640
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