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Ericsson Response partners with SingTel Group for disaster communications

STOCKHOLM, SWEDEN — (Marketwire) — 09/02/11 —

· First operator partnership for Ericsson Response

· SingTel to provide satellite services for emergency
communication

· SingTel-s regional associates – Airtel, AIS, Globe,
Telkomsel and
Warid – to provide local resources to assist in disaster relief efforts

Ericsson (NASDAQ: ERIC) and Singapore Telecommunications Limited (SingTel)
today
announced a partnership to provide emergency communications services to
support
disaster relief efforts in South and Southeast Asia through Ericsson
Response.
This is a world-s first operator partnership for Ericsson Response.

The primary role of Ericsson Response, a volunteer initiative, is to
establish
essential mobile communications to support humanitarian agencies and other
partners in carrying out their humanitarian and natural disaster relief
work.
Ericsson Response works in collaboration with several organizations such as
the
United Nations (UN) to meet their communication needs.

Under this partnership, SingTel will provide satellite services from
countries
where its regional mobile associates operate. In addition, the SingTel
Group-s
associates, Advanced Info Service (Thailand), Bharti Airtel (India), Globe
Telecom (Philippines), Telkomsel (Indonesia) and Warid (Pakistan) will
provide
local resources to assist Ericsson Response-s relief efforts. This will
allow
for faster deployment of emergency communications services in the event of
disaster.

This partnership supports the SingTel Group-s corporate social
responsibility
(CSR) regional disaster relief efforts, which include financial assistance,
community rebuilding support and communication support for relief workers,
in
countries the Group operates in. For communication support, Ericsson
Response
was chosen as the best partner for implementation.

Hui Weng Cheong, SingTel CEO International says: “In collaboration with our
regional mobile associates and Ericsson, we hope this partnership will help
mitigate the effects of disasters in the region and make a difference to
the
communities in which the SingTel Group operates.”

“We have chosen to partner with Ericsson Response because of its expertise
in
disaster relief, and its existing relationships with the UN, the IFRC and
NGOs
in the region. This partnership is a demonstration of the SingTel Group-s
commitment to provide readily available resources for disaster relief,” he
adds.

Rima Qureshi, Senior Vice President of Ericsson Group and Head of Ericsson
Response, says: “The SingTel Group is one of Ericsson-s most important
global
customers and we are honored to be their partner for their corporate social
responsibility undertaking in South and Southeast Asia. We welcome this
opportunity, together with the SingTel Group, to support humanitarian
operations
and the citizens of the region with standby disaster communication
services,
should the need arise.

“Since Ericsson Response was founded in April 2000, hundreds of Ericsson
employees worldwide have volunteered, trained and deployed in 40 disaster
relief
operations in 30 countries. We are ready to use our experience and skill in
disaster relief situations wherever and whenever needed.” she says.

In Southeast Asia, Ericsson Response has already supported projects in
Vietnam,
Indonesia and Pakistan. The team was called on following the Asian Tsunami
of
2004.

Other countries where the initiative has been deployed include Haiti,
Tanzania,
the Democratic Republic of the Congo, Iran, Panama, Sudan, the US, Turkey,
Kosovo and Lebanon.

Notes to editors:

The Ericsson Response program:

Ericsson Response: 10 years of disaster relief efforts

Our multimedia content is available at the broadcast room:

About SingTel

SingTel is Asia-s leading communications group providing a portfolio of
services
including voice and data solutions over fixed, wireless and Internet
platforms
as well as infocomm technology and pay TV. The Group has presence in Asia
and
Africa with 416 million mobile customers in 25 countries, including
Bangladesh,
India, Indonesia, Pakistan, the Philippines and Thailand. It also has a
network
of 35 offices in 19 countries and territories throughout Asia Pacific,
Europe
and the United States.

Ericsson is the world-s leading provider of technology and services to
telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company-s portfolio comprises
mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The
Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an all-
communicating world” through innovation, technology, and sustainable
business
solutions. Working in 180 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876
with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.

Press Release (PDF):

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1543639]

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:

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