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Triplefin Launches Innovations Mobile, the Industry Leading Provider of iOS (iPad/iPhone) and Android Consulting Services

CINCINNATI, OH — (Marketwire) — 09/13/11 — Triplefin is pleased to announce the launch of a leading provider of . Innovations Mobile is the newest member of Triplefin-s rapidly growing family of companies which offer vertically integrated to the pharmaceutical and consumer packaged goods industries.

The Innovations Mobile team, which will be led by its founder and President Tisson Mathew, is comprised of industry recognized experts with experience in application development and consulting on iOS (iPad/iPhone) and Android applications and technologies. Headquartered in Portland, Oregon, Innovations Mobile will help to create jobs in both Portland and in Cincinnati, OH, home of Triplefin-s corporate offices.

“The launch of Innovations Mobile will help our clients gain an even greater competitive advantage,” says Triplefin CEO Greg LaLonde. “Businesses have historically been slow to adopt new technologies which can be frustrating to its consumers and employees. Now, more than ever, users are accessing websites through mobile devices and are relying on apps to get the information they need, yet the majority of pharmaceutical and retail websites are not optimized for mobile use. Most companies know they need to develop or improve their mobile strategy, but don-t know how to design or implement the needed changes. Innovations Mobile works with clients to develop this strategy and craft a clearly defined road map that will lead to the creation of a solution custom-tailored to achieving our clients- mobile objectives and targeted specifically at their audience.”

Mathew weighs in on Innovations Mobile-s key differentiators. “There aren-t many schools offering courses in mobile application development just yet. Our on-site training classes and flexible scheduling provide a way for developers to educate themselves on how they can successfully develop iOS and Android applications without having to take valuable time away from the office. Further, while most companies concentrate on creating apps geared only toward consumers, Innovations Mobile-s development efforts are focused on enterprise and government entities and how we can improve the mobile experience not only for consumers, but for company employees, vendors, and all other third parties. More specifically, Innovations Mobile is one of the few applications development companies that has experience in the pharmaceutical industry and can assist companies in taking advantage of emerging healthcare trends. Innovations Mobile takes the time to sit down with our pharmaceutical clients to first help them understand best practices in mobile application development which in turn allows companies to leverage emergent opportunities more effectively and ultimately achieve better ROI.” Among the diverse group of clients who have chosen to partner with Innovations Mobile are GSK Pharmaceuticals, Starbucks, Southeast Health, UBC, and Lockheed Martin.

Prior to founding Innovations Mobile, Mr. Mathew was the CEO of a Microsoft technology consulting firm in the Pacific Northwest and a Research Scientist with Intel Corporation. He has also held software engineering and management positions with Honeywell and Satyam Consulting. Mr. Mathew is a frequent speaker at major technology events, trainings, conferences and tradeshows. He holds seven patents and has written several conference publications. Mr. Mathew has an MS degree in Computer Science from Oregon Health & Science University, Portland, OR and is a graduate of the Stanford Executive Program at Stanford University, Stanford, CA. He is a member of the Portland Angel Network (PAN); Oregon Entrepreneurs Network (OEN); and numerous other industry associations.

Triplefin, “The Support Behind Your Brand,” was founded in 1981. The company is privately owned and headquartered in Cincinnati, Ohio. Triplefin provides integrated business process outsourcing solutions to leading companies in the pharmaceutical and consumer products industries. The company-s mission is to provide its clients with a sustainable operating advantage by deploying the best people with the optimal balance of technology and processes to support their programs. Triplefin-s vertically integrated include complete voucher program design, development and the management services required for successful and promotion programs; clinical trials; including ; and DTC/Web promotional programs. Triplefin-s include multi-channel order processing; product, ; sales and marketing support; customer care; and financial management.

More information on Triplefin may be found by going to or by calling (800) 841-3055.

Innovations Mobile – A Triplefin Company, is a leading provider of . Innovations Mobile delivers enterprise class iPad/iPhone and Android solutions for commercial enterprises, the military and governmental agencies. Innovations Mobile training courses and publications on iOS and Android platforms have been reviewed and acknowledged for excellence by its industry peers and focus groups. Innovations Mobile believes it can best serve clients through a full-service model, focused exclusively on platforms.

For more information about Innovations Mobile, please call 1-800-935-4245 or visit their website at

Triplefin CEO Greg LaLonde, Innovations Mobile President Tisson Mathew, and Triplefin Human Resources Director Geri Mittlehauser are available for interview requests.

Contact:
LeTicia S. Hallstead
(513) 386-6412

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