VANCOUVER, BRITISH COLUMBIA — (Marketwire) — 09/28/11 — Elastic Path, the leader in ecommerce technology and expertise for enterprises selling digital goods and services, announced Chief Technology Officer Sal Visca will be presenting at prominent industry conferences in Europe. Visca is a respected innovator in ecommerce and has over 22 years of experience developing long-term technology strategies, understanding emerging markets and technologies, and bringing new consumer and business solutions to market.
Visca will leverage his experience working with some of the world-s most prominent brands such as Symantec, Google, Time Inc, and Virgin Media to bring a fresh perspective on the future of app stores at Planet of the Apps-a conference dedicated to the latest trends in mobile. Visca will also be speaking on new business models for selling digital content online at JUMP-a one-day conference dedicated to marketing in the digital era.
“The traditional list of functionality required of an ecommerce platform, created when ecommerce simply mimicked the in-store retail process, is always inadequate, often irrelevant, and sometimes unsuitable,” says Sal Visca, chief technology officer at Elastic Path. “Success will require those selling digital goods and services to not simply sell content as if it were a pair of jeans but to leverage the unique properties of digital commerce to create an enduring digital relationship with their customer.”
Planet of the Apps will be held October 4-7 in London, UK. For more information on Elastic Path-s session at Planet of the Apps, please visit: .
JUMP will be held on October 12 in London, UK. For more information on Elastic Path-s session at JUMP, please visit: .
About Elastic Path Software
Elastic Path is the leader in ecommerce technology and expertise for enterprises selling digital goods and services. Major global brands such as Google, Symantec, Time Inc, and Virgin Media rely on Elastic Path to monetize digital relationships with their customers in a way that is frictionless, social, and everywhere. Web: Blog: Twitter:
Contacts:
Elastic Path Software – Media Contact
Phoenix Lam
604.408.8078 x.117
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