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SOFTBANK MOBILE selects Ericsson to build their next generation packet core

STOCKHOLM, SWEDEN — (Marketwire) — 09/29/11 —

SOFTBANK MOBILE Corp. – the fastest-growing operator in Japan – will
prepare for
an expected increase in traffic by implementing Ericsson-s (NASDAQ: ERIC)
Evolved Packet Core (EPC) solution. When the EPC, which supports the next
generation of mobile broadband services, goes online,SOFTBANK MOBILE-s more
than
26 million subscribers will enjoy faster communication and an enhanced user
experience. By implementing the solution SOFTBANK MOBILE will benefit from
a
simplified network that facilitates the uptake of mobile broadband and
allows it
to reduce costs for operational maintenance and equipment.

This next-generation all-IP mobile core network solution, designed and
deployed
by Ericsson service professionals, also supports various types of access,
including both fixed and mobile networks. For example, it supports the
operator-s existing HSPA, WCDMA and next-generation LTE access networks, as
well
other network technologies, such as Wi-Fi.

Junichi Miyakawa, Executive Vice President, Director and CTO, SOFTBANK
MOBILE
Corp., says: “Ericsson-s EPC solution is a great investment for us since we
are
expecting our network traffic to increase. Besides giving our users an
improved
high-speed connection, it allows us to simplify our network and thereby
actually
cut costs – all while gaining more subscribers.”

Fredrik Alatalo, President and Representative Director of Ericsson Japan,
says:
“We-ve been providing SOFTBANK MOBILE with Mobile Circuit Switched and
Packet
Core networks for almost 20 years and we are excited to continue as its
sole
vendor by providing its next-generation network.”

Notes to editors:

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SOFTBANK MOBILE, the SOFTBANK MOBILE name and logo are registered
trademarks or
trademarks of SOFTBANK MOBILE in Japan and other countries.

Our multimedia content is available at the broadcast
room:

Ericsson is the world-s leading provider of technology and services to
telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company-s portfolio comprises
mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The
Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an all-
communicating world” through innovation, technology, and sustainable
business
solutions. Working in 180 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876
with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.

SOFTBANK MOBILE selects Ericsson :

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1550804]

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:

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