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Infonetics Research: Amdocs acquisition of Bridgewater changes policy management game; $1.6B market by 2015

CAMPBELL, CA — (Marketwire) — 09/30/11 — Market research firm today released excerpts from its latest market size, market share, and forecast report, which tracks policy management software deployed in wireless networks ( broadband, , ) and in fixed-line broadband and cable broadband networks.

“The acquisition of Bridgewater Systems by Amdocs marks a shift in the policy management market by creating an integrated policy/charging solution backed by a large, well-established vendor with a strong sales force. Going forward, solutions that integrate policy management with charging and some degree of subscriber awareness will become table stakes, as operators move beyond basic bandwidth management into value-added services and innovative pricing models. Suppliers without that capability will be at a significant disadvantage,” believes , directing analyst for next gen OSS and policy at .

The policy management market is heating up as a growing number of operators deploy policy solutions to address near-term concerns like network congestion, deliver value-added services, and comply with regulatory requirements, on top of the many operators deploying policy management during their LTE trials and deployments

Infonetics expects the global policy management software market to jump 49% in 2011 over 2010, and to hit $1.61 billion in 2015

Global revenue from policy management software deployed in mobile networks is forecast by Infonetics to nearly triple in the 5 years from 2011 to 2015, driven by operators seeking to:

Manage bandwidth usage during peak hours to alleviate strain on shared resources caused by 3G and PC-based data services

Offload traffic onto networks

Enable advanced subscriber controls and variable charging based on time of day or subscriber profile

Create specialized service packages around specific applications or services, such as social networking or high definition video

Control rating and charging for mobile broadband roaming and day passes

Deliver over-the-air provisioning of modems/ and support requirements associated with delivering voice services over WiMAX and LTE networks

Support convergent services that span fixed and mobile networks

Machine-to-machine (M2M) connections will be a key driver in the policy management market, as operators deploy solutions to identify and track M2M traffic and apply policy rules based on the nature of the transaction, time of day, network congestion, and other factors

Infonetics- biannual provides worldwide and regional market size, vendor market share, forecasts, and market analysis for policy management software deployed in fixed-line broadband and cable broadband networks, and in broadband, , and mobile networks. Vendors tracked: others.

– VP, : +1-408-583-3335

: +1-408-583-3395

– Account Director, : +44-755-488-1623

– TAK Analytics, : +81-3-6408-5566

Download prospectuses, tables of contents, highlights, etc. at (see NEXT GEN OSS AND POLICY for 2011 and new 2012 services).

is an international market and firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively.

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Shira Levine
Directing Analyst, Next Gen OSS and Policy
Infonetics Research
+1-408-583-3381

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