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Mercent Support for eBay Shopping Cart Drives Sales Profits for Online Retailers; Details Unveiled at X.commerce Developer Conference for eBay, PayPal & Magento Developers

SAN FRANCISCO, CA — (Marketwire) — 10/11/11 — — , a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today support for the newly launched eBay Shopping Cart. The announcement underscores Mercent-s market leadership and strength in support for eBay as the first and only eBay Certified Provider to allow leading retailers like to dramatically improve their customer-s shopping experience to drive more sales and profit on eBay by supporting multi-seller, multi-sku purchases through a single, simple checkout process on eBay. This, combined with Mercent-s existing support for , dramatically improves a retailer-s online marketing performance, brand and inventory exposure and overall product sales to millions of consumers shopping on eBay daily.

“We-re proud to announce immediate support for eBay-s new shopping cart,” commented Mercent CEO Eric Best. “eBay is a strategic channel for Mercent and our incredibly strong portfolio of Tier One, brand name retailers, and through our award-winning , we are arming merchants with the industry-s most sophisticated and proven business tools to ensure they successfully reach, sell and profit from millions of online shoppers across popular digital advertising and eCommerce sales channels including eBay, Amazon, Google, online shopping engines, affiliate networks and others.”

Mercent-s executive team will share in-depth details on today-s announcement with retail clients, prospects, partners, media and analysts at Innovate — X.commerce-s developer conference for eBay, PayPal and Magento developers being held October 12th – 13th at the Moscone Center in San Francisco, CA. X.commerce is a new open commerce platform that combines assets from eBay, PayPal and Magento in an open environment that leverages the talent of the worldwide developer community — a high-value two-day event focused on industry education, training and networking. Attendees can pre-schedule time with the Mercent team by contacting 206 832 3971 or .

Mercent has a strong and tenured history supporting eBay and a commendable industry reputation of ensuring large, brand name retailers are visible, competitive, and profitable across all digital advertising and eCommerce sales channels that include Amazon, Google, eBay, online shopping engines, affiliate networks and others. Mercent does this by providing consolidated feed management, reporting and optimization tools through its Mercent Retail platform. The company is recognized across the eCommerce industry as the only channel management vendor to provide complete marketplace integration with automated delivery of order data from third-party marketplaces directly to a retailer-s existing inventory and fulfillment systems. Through Mercent Retail, merchants can fully optimize 100% of their product listings across eBay, Amazon and other leading eCommerce channels, and efficiently process high order and payment volumes through eBay and PayPal. Mercent is recognized by eBay through its Star Developer Award program as a market-leading supporter of eBay Checkout, PayPal and eBay Large Merchant Services APIs.

To learn more about Mercent and its full product portfolio, or for an in-person demo at Innovate, contact Mercent Sales at 206 832 3971 or . Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at .

Mercent ensures the world-s leading retailers are visible, competitive and profitable where consumers shop online. Through its award-winning and Mercent Performance professional services, Mercent helps the world-s most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L-Occitane USA, HSN and others, maximize their online marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include Amazon.com, Google, eBay, Bing, (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture-funded, and is based in Seattle, WA. For more information, visit .

Kristine Szarkowitz

(Tel:) 206.310.5323

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