EINDHOVEN, THE NETHERLANDS — (Marketwire) — 10/13/11 — The importance of online channels in today-s dynamic semiconductor market, where engineers are under constant pressure to deliver application designs on time and quickly access technical specs, is growing. Today NXP Semiconductors (NASDAQ: NXPI) announced a radical redesign and re-launch of its website, , to better align with the needs of its customers in the High Performance Mixed Signal and Standard Products markets, helping them to locate products, applications and technical support in the most intuitive, quick and reliable way possible. The new website is part of a broader online marketing ecosystem, consisting of distribution partner websites, third party websites and NXP-s own product selector applications for /, offering product, application and support information in a reliable, relevant and recognizable way.
Built with the customer in mind, NXP-s new website garnered input and real-time feedback from over 1,000 engineers via online focus groups. User input was canvassed and acted upon at every stage of development, with the site created in beta and opened up to users to ensure that it was centered around their requirements.
The engineer-led feedback was instrumental in establishing the new navigation structure and design style, with a rotating banner incorporated down the side of each page to help visitors navigate the new features.
Building on NXP-s established ecosystem of distribution partners the new site offers easier ways to purchase NXP products and demo boards online. The site is connected directly to distribution order systems, providing engineers with the ability to seamlessly source samples, products and demo boards via individual product pages.
Further site improvements include a search engine that provides better and faster results; an easy to use product catalogue; a dedicated section for application content; more technical block diagrams and support information; and improved datasheets, application information and training materials.
The new site is also fully integrated with social media channels, making it even easier for customers to access and share content online.
“It is clear from numerous UBM Electronics studies of information gathering behavior that company websites are one of the key contacts a customer will have with a semiconductor vendor,” said Paul Miller, CEO, UBM Electronics. “As marketing is increasingly a differentiator in our industry, it is terrific to see companies like NXP leading the way; constantly innovating and helping customers navigate quickly to get the information they need.”
“NXP.com is the first port of call for many of our customers, prospects and partners, so it-s absolutely vital that our site is as user-friendly and informative as possible,” said Sander Arts, vice president, marketing & communications, NXP Semiconductors. “Following fantastic feedback and insight from our stakeholders, we have created a truly integrated digital experience that will function as an online ecosystem for our customers and partners. Helping engineers to more easily source and purchase relevant products is also a major step forward in the site-s design, bringing us even closer to our customers.”
“Our new website is completely focused on helping our customers to design more efficiently and react quickly to market dynamics,” said Michel Claassens, senior director, digital marketing and branding, NXP Semiconductors. “We took a user-centric design approach throughout with intensive rounds of customer interviews, online surveys and visual design prototyping. This feedback enabled us to rebuild the site as a customer-friendly resource and create a world-class online destination to help our customers to make quicker and more informed decisions about the best solutions available at NXP.”
NXP used an extensive feedback process to build the new website and we-d like to extend this further to hear what you think of the new nxp.com. Do you think the new website is better than the old website, and why? A short (approx. 20 second) video capturing your answer can be sent to . We will award one of the submitted videos with an iPad 2.
NXP Semiconductors N.V. (NASDAQ: NXPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. A global semiconductor company with operations in more than 25 countries, NXP posted revenue of $4.4 billion in 2010. Additional information can be found by visiting .
This document includes forward-looking statements which include statements regarding NXP-s business strategy, financial condition, results of operations, and market data, as well as any other statements which are not historical facts. By their nature, forward-looking statements are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those projected. These factors, risks and uncertainties include the following: market demand and semiconductor industry conditions; the ability to successfully introduce new technologies and products; the end-market demand for the goods into which NXP-s products are incorporated; the ability to generate sufficient cash, raise sufficient capital or refinance corporate debt at or before maturity; the ability to meet the combination of corporate debt service, research and development and capital investment requirements; the ability to accurately estimate demand and match manufacturing production capacity accordingly or obtain supplies from third-party producers; the access to production capacity from third-party outsourcing partners; any events that might affect third-party business partners or NXP-s relationship with them; the ability to secure adequate and timely supply of equipment and materials from suppliers; the ability to avoid operational problems and product defects and, if such issues were to arise, to correct them quickly; the ability to form strategic partnerships and joint ventures and to successfully cooperate with alliance partners; the ability to win competitive bid selection processes to develop products for use in customers- equipment and products; the ability to successfully establish a brand identity; the ability to successfully hire and retain key management and senior product architects; and, the ability to maintain good relationships with our suppliers. In addition, this document contains information concerning the semiconductor industry and NXP-s business segments generally, which is forward-looking in nature and is based on a variety of assumptions regarding the ways in which the semiconductor industry, NXP-s market segments and product areas may develop. NXP has based these assumptions on information currently available, if any one or more of these assumptions turn out to be incorrect, actual market results may differ from those predicted. While NXP does not know what impact any such differences may have on its business, if there are such differences, its future results of operations and its financial condition could be materially adversely affected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak to results only as of the date the statements were made. Except for any ongoing obligation to disclose material information as required by the United States federal securities laws, NXP does not have any intention or obligation to publicly update or revise any forward-looking statements after we distribute this document, whether to reflect any future events or circumstances or otherwise. For a discussion of potential risks and uncertainties, please refer to the risk factors listed in our SEC filings. Copies of our SEC filings are available from on our Investor Relations website, or from the SEC website, .
Image Available:
Image Available:
Image Available:
Image Available:
You must be logged in to post a comment Login