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ObjectVideo and Hisilicon Team to Show Embedded Video Analytics at China Exhibition

SHENZHEN, CHINA and RESTON, VA — (Marketwire) — 10/26/11 — ®, the leader in intelligent video, and announced the two companies have jointly developed a demonstration of ObjectVideo-s patented analytics technology on the Hi3516 SoC (system on a chip) platform manufactured by Hisilicon which utilizes an ARM Cortex-A9 processor as its primary chip. The demonstration will be shown at Hisilicon-s booth, #A537 in Hall 1 at the in Shenzhen, October 29 to November 1, 2011.

“ObjectVideo is very pleased to be working with Hisilicon on this very important demo collaboration,” said Raul Fernandez, CEO for ObjectVideo. “They understand that market demand for reliable intelligent video surveillance (IVS) will drive manufacturers- product sales, and this ARM-based platform from Hisilicon represents the next wave for embedded analytics.”

“I-m very pleased that ObjectVideo has worked with us to enable its IVS capabilities on the Hisilicon Hi3516,” said Fengguo Yang, director of Hisilicon-s surveillance product line. “With Hisilicon-s solid platform and Objectvideo-s innovative software, customers will be able to create many intelligent devices, such as intelligent IP cameras, DVRs and NVRs.”

Hisilicon and ObjectVideo, two market leaders, have teamed to increase the value of IVS in the video surveillance market because:

Hisilicon-s latest generation of SoCs include a built-in processor plus a dedicated programmable IVS hardware acceleration engine.

It will now be more economical for OEMs to build and support IVS products because hardware and bill-of-material costs are dramatically reduced.

ObjectVideo-s communication protocol — OV Ready — makes it easier for OEMs to deploy and support ARM-based IVS products and solutions in the digital IP surveillance marketplace.

Hisilicon Technologies Co., Ltd. was established in October 2004. Formerly known as ASIC Design Center of Huawei Technologies was founded in 1991. With headquarters in Shenzhen, China, Hisilicon has set up design divisions in Beijing, Shanghai, Silicon Valley (USA) and Sweden. By the end of 2010, there were more than 3000 employees in Hisilicon, 67% of them possessing a doctor or masters degree. Meeting customers- demands are the driving force for Hisilicon. It always aims to provide high quality chip solutions with great services and quick response to customers- request. Hisilicon Technologies will persist in creating value for all of their customers continuously. Please visit for more information.

ObjectVideo® is the world-s leading innovator and practitioner in intelligent video software, utilized by organizations worldwide to enhance security, streamline operations and provide business intelligence. ObjectVideo-s patented technology can be effectively deployed anywhere within a video system and is available to market through leading providers as a high-value component of the surveillance solution. The Company is well-resourced, has an experienced leadership team and maintains a strong partner sales network of manufacturers and technology providers around the world. To stay up-to-date on ObjectVideo news, please visit

media contact:
Edward Troha
Managing Director
ObjectVideo, Inc.
+1 703 654 9322

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