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ETF Research Made Easier at Zecco

SAN FRANCISCO, CA — (Marketwire) — 11/11/11 — Online brokerage site Zecco () today announced its new ETF Navigator, an easier way to find potential investments based on common search criteria.

Exchange Traded Funds (ETFs) are a popular and growing investment vehicle. There are over 1,000 to choose from, up from just over 400 in 2006.* Independent investors face a daunting challenge to find the right funds that meet their investment objectives. Zecco-s ETF and Mutual Fund Navigators are designed to make researching both Mutual Funds and ETFs easier.

The new Navigators give Zecco customers a visual summary of common fund filters displaying performance:

By sector

By geographic region

By market cap and style

Bond funds

Top rated funds

No load funds

Other criteria

Fund performance can be viewed by day, week, month, year-to-date, full year, and three year. When users find a strategy that they want to explore, they can easily drill down to view available ETFs in the group. Since many investors still invest in both ETFs and Mutual Funds, both can be analyzed through the new tools.

“Engaged investors are leveraging the power of ETFs for diversification of their portfolios,” said Zecco CEO Michael Raneri. “We want to serve all of our customers- investing needs at Zecco. To achieve that, we-re providing them a better way to not only trade stocks and options, but also to navigate through the thousands of ETFs and Mutual Funds available through Zecco Trading.”

For more information on Zecco ETF Navigator, please visit .

Zecco is an online brokerage site for stock, options, and forex traders. Zecco Trading is an online stock brokerage that offers low cost stock trades and low cost options trades. With low commission rates, tons of free research and tools, and spectacular customer service, Zecco is quite possibly the best value in stock and options trading. .

Electronic trading poses unique risk to investors. Please review our .

Zecco.com is a financial portal of Zecco Holdings, Inc., which also provides access to Zecco Trading, Inc.-s and Zecco Forex, Inc.-s trading services. Zecco Holdings, inc. is not a securities broker/dealer. All securities and investments are offered to self-directed investors by Zecco Trading, Inc. Member /. Foreign exchange trading is offered to self-directed investors by Zecco Forex, Inc. Zecco Forex, Inc. and Zecco Trading, Inc. are affiliated but separate companies. More information is located on the .

NYSE is a registered trademark of NYSE Euronext, Inc.

Contents, including securities symbols, should not be construed as investment advice or solicitations to engage in securities transactions.

Investors should consider the investment objectives, risks, and charges and expenses of a mutual fund or ETF carefully before investing. A mutual fund/ETF-s prospectus contains this and other information, and should be read carefully before investing. To obtain a prospectus, contact the fund or email us at .

*Source: Investment Company Institute,

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