BOSTON, MA — (Marketwire) — 11/17/11 — WordStream Inc., a provider of search marketing software, today released an that demystifies the Google AdWords bidding process. AdWords, the most popular pay-per-click (PPC) advertising platform, is a complicated system, but it functions very similarly to an auction. WordStream leverages the familiar auction metaphor to make key AdWords concepts clear.
The infographic reveals:
– Advertisers identify keywords they want to bid on as well as how much they are willing to spend; Google then matches advertising to user search queries.
– If your ad is relevant enough to be entered into an auction, Google looks at your maximum bid and your Quality Score to determine your ad rank.
– An advertiser-s cost per click (CPC) is determined by the ad rank of the next highest advertiser as well as your Quality Score.
An interesting outcome of Google-s process is that advertisers with high Quality Scores can actually outrank — and pay far less per click — than advertisers that place much higher bids. This is because Google places such a high value on relevance. By delivering more relevant, useful ads, Google ensures that more users click. This makes both search engine users and PPC advertisers happy, and increases Google-s profits from AdWords. (Advertising revenue makes up 97% of Google-s total revenue, accounting for $32.2 billion annually.)
View the full infographic: “”
provides search marketing software and services that help marketers get better results from their PPC and SEO efforts. The company-s easy-to-use software facilitates more effective paid and organic search campaigns by increasing relevance and Quality Scores in , automating proven best practices, and delivering expert-level results in a fraction of the time. Whether you-re new to search marketing or are experienced at PPC management, WordStream-s , AdWords management tools, and Quality Score optimization tools can help grow your business and drive better results.
Laura Taylor
VP of Acquisition
617-849-6124
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