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Softchoice Claims Three Microsoft Canada IMPACT Awards

TORONTO, ONTARIO — (Marketwire) — 12/02/11 — Softchoice Corporation (TSX: SO), Canada-s top Microsoft solutions provider, is delighted to announce it has received three Microsoft Canada Impact Awards, including Software Asset Management, Volume Licensing and Sales Management Partner of the Year. Microsoft unveiled the winners at this week-s annual IMPACT Awards Ceremony in Toronto.

“Providing world-class, integrated expertise around the purchase, deployment and management of Microsoft technologies is truly a team effort,” said David MacDonald, President and CEO of Softchoice. “I-d like to commend our people on these well-deserved honors and to thank them for the tireless efforts to serve and delight our customers.”

Award Highlights:

Softchoice was named a finalist in a total of five awards categories, including Online Services and Community Leadership. Softchoice was nominated for this latter award in recognition of the Company-s efforts to help bridge the -digital divide- and promote computer literacy through Softchoice Cares, an employee-led philanthropic program. Since the beginning of this program Softchoice has won a total of 19 IMPACT awards.

“Our annual IMPACT Awards celebrate the great work done in the Partner Community to help customers respond to their business challenges through the benefits of technology,” said Eric Gales, President of Microsoft Canada Inc. “Technology partners are always finding new and exciting ways to develop and deliver innovative technology solutions, making them true leaders in their respective fields.”

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice-s holistic approach to technology includes solution design, implementation and asset management services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 950 employees located in more than 40 branch offices, Softchoice manages the technology needs of almost 15,000 corporate and public sector organizations across the United States and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol “SO.” The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

Contacts:
Media Contact: Softchoice Corporation
Eric Gardiner
Manager of Communications
416.588.9002 Ext. 2358

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