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Ericsson announces change in Executive Leadership Team

STOCKHOLM, SWEDEN — (Marketwire) — 12/14/11 —

* Cesare Avenia, Chief Brand Officer steps down, effective December 21, 2011
and leaves Ericsson-s Executive Leadership Team

* Avenia has been key to implementing Ericsson-s brand platform and will
continue to support this work as Senior Advisor to Group Functions
Communications and
Sales and Marketing

* No replacement as Chief Brand Officer will be recruited

Ericsson (NASDAQ: ERIC) today announced that Cesare Avenia will step down from
his role as Chief Brand Officer. Cesare Avenia was appointed Chief Brand
Officer
(CBO) in November 2009, taking on the global responsibility for driving the
implementation of Ericsson-s new brand strategy. The initial phase of that
implementation is now completed and responsibility for the next steps will be
transferred to the line organization.

Hans Vestberg, CEO and President of Ericsson, said, “Cesare Avenia was
appointed
to the important task of brand implementation due to his extensive experience
and deep knowledge of the company and our customers. He has done a
tremendously
good job over the years in leading the first, critical phase of repositioning
our brand to capture the new opportunities arising in the market.”

Cesare Avenia said, “I am confident that the organization we established
during
this period will continue to drive the brand positioning efforts forward
successfully. Ericsson has an exciting journey and future ahead.”

The Chief Brand Officer role will not be replaced. This role and
responsibility
of brand strategy and implementation in the Executive Leadership Team will be
a
shared responsibility by Helena Norrman, Head of Group Function Communications
and Jan Wäreby, Head of Group Function Sales & Marketing.

Effective December 21, 2011, Cesare Avenia is appointed Senior Advisor to
Group
Functions Communications and Sales and Marketing.

Cesare Avenia-s bio and photo can be found here > >

NOTES TO EDITORS:

Ericsson is the world-s leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company-s portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The
Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an
all-communicating world” through innovation, technology, and sustainable
business
solutions. Working in 180 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York

Ericsson discloses the information provided herein pursuant to the Securities
Markets Act and/or the Financial Instruments Trading Act. The information was
submitted for publication on December 14 at 07:30 CET.

Ericsson announces change in Executive Leadership Team (pdf):

Photo – Cesare Avenia:

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: