Adometry to Discuss the State of Transparency in the Online Advertising Ecosystem at OMMA AdNets

Adometry to Discuss the State of Transparency in the Online Advertising Ecosystem at OMMA AdNets

AUSTIN, TX — (Marketwire) — 07/14/11 — Next week at the West 2011 conference in Los Angeles, , Inc. vice president of marketing Steve O-Brien will participate in a panel discussion titled: "Can You See Me Now? The Struggle for Transparency." The panel, which includes executives from Saatchi & Saatchi, Motorcycle Superstore, and Criteo, will explore the state of trust in the new cross-channel online advertising value chain and how much transparency the system can bear. Mr. O-

Apica Closes Series B Round With $2M for U.S. Expansion

Apica Closes Series B Round With $2M for U.S. Expansion

PALO ALTO, CA — (Marketwire) — 07/14/11 –Leading Swedish VC Firm, Industrifonden, Leads Investment RoundKTH Chalmers Capital and ALMI Invest Participate in InvestmentApica to Compete with Silicon Valley Startup SOASTA in Load Testing and Keynote Systems in Performance Monitoring of Cloud and Mobile Applications, a leading and provider for cloud and mobile applications, today announced it has closed a $2M Series B round of financing. Industrifonden led the investment. KTH Chalmers Capital al

ITpreneurs Releases the Metricus First Aid Kit for Public Use

ITpreneurs Releases the Metricus First Aid Kit for Public Use

ROTTERDAM, NETHERLANDS — (Marketwire) — 07/14/11 — ITpreneurs has decided to release its Metricus First Aid Kit for free to the public over the period of July, August, and September 2011.The First Aid Kit is an essential guide for professionals whose responsibilities include measuring, managing, and improving the performance of internal IT processes and activities. IT provides guidance on all phases of the Performance Management lifecycle and includes free IT KPIs for ITIL® processes,