Gatorade Generates the Buzz, Pocari Sweat Heats Up in Love: NetBase Brand Passion Index Measures Social Data on Sports Drinks

Gatorade Generates the Buzz, Pocari Sweat Heats Up in Love: NetBase Brand Passion Index Measures Social Data on Sports Drinks

MOUNTAIN VIEW, CA — (Marketwired) — 07/10/13 — , the Social Intelligence Company, today announced the latest Brand Passion Index (BPI) which analyzed five sports beverage brands popular during the hot summer months. Powered by the , the Index revealed the behaviors, emotions, and opinions expressed across web and social media channels about , , , and .The NetBase analysis revealed sports drink powerhouse, Gatorade, receives the most social buzz with 75 percent of the total buzz for the five