New IDC Forecast Finds Worldwide Revenues for Marketing Software Solutions Growing to More Than $32 Billion in 2018

.2014 – A newly published International Data Corporation (IDC) study forecasts that revenues for marketing software solutions are expected to grow from approximately $20.2 billion in 2014 to more than $32.3 billion in 2018, with a compound annual growth rate (CAGR) of 12.4%. From 2014 to 2018, IDC estimates that organizations will spend a total of $130 billion on software for marketing departments.
Key market drivers include:
Changing consumer expectations
Competitive adv

Worldwide Services Operating Income for the Entire Market Increased in 2013 Despite Lackluster Revenue Growth, According to IDC

.2014 – In a newly released study, International Data Corporation (IDC) announced that services operating income for the entire services market increased from 12.3% in 2012 to 13.4% in 2013. Vendors most commonly attributed this increase to the reduction of their labor cost base, more specifically this included head count reduction, increased productivity/utilization rates, and an increased offshore presence.
Additional findings include:
Support and training services remained the

KnowRe Raises $6.8 Million Investment Round to Expand Innovative Online Adaptive Learning Program for Math

KnowRe Raises $6.8 Million Investment Round to Expand Innovative Online Adaptive Learning Program for Math

NEW YORK, NY — (Marketwired) — 10/22/14 — (), the award-winning education technology company with a cloud-based adaptive learning program for secondary mathematics, announces a new $6.8 million fundraise. The investment round was led by existing investor ("SBVK") and included participation from , , and other new investors.KnowRe officially launched in March 2014 after a year-long beta period in which the company hosted a successful pilot program involving dozens of middle and hi

eGain to Host Annual Conference on Customer Engagement

eGain to Host Annual Conference on Customer Engagement

SUNNYVALE, CA and SLOUGH, UNITED KINGDOM — (Marketwired) — 10/22/14 — eGain (NASDAQ: EGAN), the leading provider of cloud-based customer engagement solutions, is hosting eGain World in Silicon Valley on November 4-5, 2014 and in London on February 12, 2015.The events will bring together visionaries, customers and partners to share innovations and best practices in customer engagement. At the Silicon Valley conference, Lara Pomonareff, Practice Director for Customer Contact at the Corporate E

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