Verite Wins Stevie Gold for the Best Marketing Campaign in the Software Industy

SANDY, UT — (Marketwired) — 10/22/14 — Vérité, a digital communications agency, was presented with the Gold Stevie® Award in the Best Marketing Campaign for Software category. The acclaimed Gold award signifies outstanding achievement in marketing campaigns involving web, mobile and mixed media.Vérité created an innovative global campaign for LANDesk Software promoting their latest device management products. The campaign–s unique theme focused on the people

New IDC Forecast Finds Worldwide Revenues for Marketing Software Solutions Growing to More Than $32 Billion in 2018

.2014 – A newly published International Data Corporation (IDC) study forecasts that revenues for marketing software solutions are expected to grow from approximately $20.2 billion in 2014 to more than $32.3 billion in 2018, with a compound annual growth rate (CAGR) of 12.4%. From 2014 to 2018, IDC estimates that organizations will spend a total of $130 billion on software for marketing departments.
Key market drivers include:
Changing consumer expectations
Competitive adv