CallidusCloud Acquires UK-Based Clicktools, Adds Enterprise Survey and CRM Integration Capability to the Award-Winning Lead To Money Suite

CallidusCloud Acquires UK-Based Clicktools, Adds Enterprise Survey and CRM Integration Capability to the Award-Winning Lead To Money Suite

PLEASANTON, CA — (Marketwired) — 09/16/14 — Callidus Software Inc. (NASDAQ: CALD), a global leader in cloud-based sales, marketing and learning solutions, announced today the acquisition of Clicktools, a leading cloud enterprise B2B survey provider."Clicktools enhances our Lead To Money suite in both the Marketing and Sales Commissions areas. Customer surveys are an important lead source whilst post-sales surveys are increasingly linked to incentives and commissions," said Leslie S

Leader of Reputation Management ICMediaDirect.com Defines Content Marketing

NEW YORK, NY — (Marketwired) — 09/16/14 — Marketing to consumers through traditional media channels has become a challenge in the 21st Century. Consumers use DVRs to skip through TV advertising; print advertising is proving increasingly ineffective as the declining pages in any magazine will tell you; online banners and buttons have become practically invisible or technologically blocked by savvy web surfers. But as the technological shift weakens old marketing models, it also has created an