Mobile App Marketing Costs Begin to Climb as Brands Rush Toward Facebook, Find New Fiksu Indexes
App Store Competition Dips Slightly as Summer Doldrums Set In
The CMO Club Adds Programmatic Marketing Innovation Award to Its 2013 CMO of the Year Awards Program
Award Honors Use of Innovative Technologies, Which Show Measureable and Proven Impact on Consumer Insights, Engagement, Brand Equity and Sales
Findly Acquires Bernard Hodes Group
Acquisition Combines Findly-s Leading-Edge Recruitment Technology With Hodes- Award-Winning Employment Branding and Creative Solutions
RMG Mall Media Network Appoints Keith Thompson as SVP, Sales
LOS ANGELES, CA — (Marketwired) — 07/11/13 — , a leading provider of Digital Out-of-Home Media and Digital Signage Solutions technology, announced today that Keith Thompson is joining RMG Mall Media Networks as Senior Vice President, Sales. Mr. Thompson will be based in Los Angeles and report to RMG Mall Media Networks President Paul Shyposh.Mr. Thompson, a 22-year veteran of the out-of-home media industry, was most recently Director of National Sales with Eye Corp Media where he specialized
Apsalar-s Demand-Side Platform Available and Out of Beta; Targeted Advertising Uses 1st Party Data on Over 700 Million Mobile Users
SAN FRANCISCO, CA — (Marketwired) — 07/10/13 — Apsalar, a leading mobile advertising and analytics company, today announced the official public launch of their Demand-Side Platform (DSP), which is now widely available and out of private beta.Marketers and agencies looking to run high-ROI mobile ads for their apps can use Apsalar-s data-powered advertising platform to acquire and retarget high value users across over 70 networks and real-time bidding (RTB) exchanges via mobile apps and mobile
Rocket Fuel Named AlwaysOn Global 250 Winner for the Third Year in a Row
REDWOOD CITY, CA — (Marketwired) — 07/08/13 — , the leading provider of artificial intelligence advertising solutions for digital marketers, announced today that it has been named as one of the winners for 2013. This is the third year in a row the company has been named to the list. Rocket Fuel was selected by the AlwaysOn editorial team and industry experts worldwide based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.Companie
AdColony Selected by AlwaysOn as an AlwaysOn Global 250 Winner
Mobile Video Ad Network Recognized for Creating Technology Innovations for the Global Silicon Valley
Mobile App Downloads Climb While Costs Drop, Find New Fiksu Indexes
Mobile App Marketers Take Advantage of Cost-Efficient Facebook Mobile App Install Ads in May
Wiredrive Enhances Service to Deliver Lightning Fast Upload Speeds to Customers Worldwide
MARINA DEL REY, CA — (Marketwired) — 06/26/13 — , the leader in cloud media sharing for advertising, production and marketing teams, announced enhancements to its media assets management service today that increase file transfer speeds by up to 11x, making it one of the fastest file transfer and collaboration services in the marketplace today. The enhancements are available immediately to all of its customers at no additional cost.Wiredrive confirmed that updates to its network increase user
Opt Enhances Its Marketing Support for Customers With Marin Software Enterprise Edition
SAN FRANCISCO, CA — (Marketwired) — 06/25/13 — Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced Opt Inc. (JASDAQ: 2389) has deployed Marin Enterprise Edition as a standard service offering within Opt-s digital marketing support system, ADPLAN. Opt is one of Japan-s largest Internet marketing agency and chose to deploy Marin due to the platform-s advanced digital marketing optimization technology and Marin