Retailers and Brands Can Now Leverage Digimarc-s Proprietary Digital Watermarking to Enhance Consumer Engagement at Every Touch Point in the Shopper-s Journey
Over 300 Industry Professionals Surveyed for Insights on Measurement, Standardization, Social and More
Walter Harp to Share Insights Into How Hundreds of Industry Professionals at Agencies and Media Companies Are Assessing Multiscreen Challenges
Programmatic Adoption, Advances in Targeting and Measurement Bring Digital Video Into the Mainstream and Help Advertisers Reach Audiences
Buddy Analytics Dashboard Is the Industry-s First Solution to Collect, Curate, and Surface Rich Customer Engagement Metrics to Help Marketers, Publishers, and Advertisers Maximize Mobile Investments
CAMBRIDGE, MA — (Marketwired) — 06/04/13 — Are mobile rich media ads a good fit for social media advertising? ., the industry leader for and , recently conducted a study that compared the performance of rich media ads running on mobile publishers and social media networks (Facebook and Twitter).The study analyzed 32 different mobile rich media campaigns with the same or highly comparable creatives trafficked simultaneously to both, mobile publishers and social networks, and focused on ad en
Panel at Videonuze Ad Summit Discusses Why Brand Advertisers Should Invest in CTV
SAN FRANCISCO, CA — (Marketwired) — 05/28/13 — Flite, the ad innovation company, today announced the release of the first-ever eBook on the topic of paid media publishing, titled: .The eBook offers best practices and in-depth examples of the world-s top brands leveraging paid media publishing, the practice of extending brand marketing into paid media units.The 15-page document includes:How paid media publishing amplifies digital marketing effortsWays that display can be a scalable content de
Marin Software-s Adaptive Bidding Algorithm Maximizes ROI for Fastweb
Leading UK Search Marketing Agency Selects Marin Software as Technology Platform to Expand Paid Search Offering