Sophia for Advertising Launches at Ad:Tech San Francisco 2013
Company to Showcase Sophia for Advertising Solution to Demonstrate How Advertisers Can Achieve Increased Campaign Profitability
AdCreator Now Brings Video Ad Content Into Focus
Precisely Measures Viewer Engagement and Consumption of Video Content in Mobile Rich Media Ads
Costco Wholesale Taps Digimarc to Deliver Interactive Print-to-Mobile Experience to 8.6 Million Members
Readers of The Costco Connection Scan Transparent Digital Watermarks for Mobile Commerce, Additional Product Details, Store Information and More
TMP Worldwide and AIA Worldwide Receive 13 Wins at Internet Advertising Competition Awards
Companies Recognized for Outstanding Websites, Online Ads, Videos and Social Media Campaigns at Web Marketing Association-s Annual Awards
Compass Labs Unveils Complete Conversion Tracking and Measurement Solution
Marketers Can Now Better Manage Performance Campaigns on Social and Determine the Lifetime Value of Customers
SponsorPay Launches Mediation Platform, Partners See 30-40% Increase In eCPMs
New solution mediates performance advertising, app install, video and engagement campaigns from 50+ top agencies, DSPs and networks worldwide, as well as the company-s direct sales teams in the US, Europe and Asia
Compass Labs Announces Devavrat Shah as New Advisor
SAN JOSE, CA — (Marketwire) — 03/21/13 — Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced that Devavrat Shah, currently a Jamieson career development associate Professor with the department of electrical engineering and computer science at MIT, where he has been teaching since 2005, has joined their Advisory Board. Mr. Shah is a member of the Laboratory for Information and Decision Systems (LIDS) and Operations Research Center (ORC).
Infolinks Consumer Survey Shows Banner Blindness Major Concern
Advertisers and Publishers Take Note: Only 14% of Consumers Remember the Last Ad They Saw; Just 2.8% Thought the Ad Was Relevant
TMP Worldwide Receives Multiple Awards in France for Innovative Advertising Campaigns
Recognition by Grand Prix de la Creativite RH and TOP/COM Highlights Value of Company-s Digital and Creative Advertising Solutions
Mobile Video Ad Network AdColony Passes 1 Billion Completed HD Video Views, Grows 2012 Revenue 565% Over Previous Year
Pioneers of Instant-Play(TM) HD Video Pass Billion Video View Milestone Less Than 2 Years After Company-s Launch, Release Industry Trends Survey