Sticky President Jeff Bander Named 2013 ARF Great Mind Award Winner
NEW YORK, NY — (Marketwired) — 04/17/13 –The ARF Great Mind Awards celebrate individuals who contribute to the advancement of advertising research. The ARF believes that research must become innovative to respond to the new questions that marketers are asking as the media and marketing landscape undergo fundamental and permanent change.John Wannamaker, father of modern advertising, said, "Half the money I spend on advertising is wasted. The trouble is, I don-t know which half." Noth
