Digital Analytics Association to Host Inaugural Dallas Symposium on Multi-Channel Analytics and Attribution

Digital Analytics Association to Host Inaugural Dallas Symposium on Multi-Channel Analytics and Attribution

WAKEFIELD, MA — (Marketwire) — 02/06/13 — The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that they will host its inaugural Dallas Symposium at The University of Texas at Dallas at the Naveen Jinal School of Management in Dallas, TX on Thursday, February 28th from 1:00pm to 5:00pm with a cocktail reception to follow. The Symposium will focus on multi-channel analytics and attribution with panel discussions on attribution and incrementality in

Persistent Systems Revenue Grows 14.7% and PAT Grows 35% Y-o-Y

Persistent Systems Revenue Grows 14.7% and PAT Grows 35% Y-o-Y

PUNE, INDIA — (Marketwire) — 01/27/13 — (BOMBAY: PERSISTENT) (NSE: PERSISTENT), the global leader in software product and technology services, today announced the Company-s audited financial results for the third quarter ended December 31, 2012, as approved by the Board of Directors."We continue to see growth in Product Engineering Services which grew steadily quarter on quarter, reaffirming that our core business continues to be strong," said Dr. Anand Deshpande, Chairman and Man

Adometry(R) CEO Paul Pellman to Deliver Media Measurement Insights at Attribution Revolution Events

Adometry(R) CEO Paul Pellman to Deliver Media Measurement Insights at Attribution Revolution Events

AUSTIN, TX — (Marketwire) — 01/24/13 — Next week, Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will deliver featured presentations at Attribution Revolution events in Los Angeles and San Francisco during which he will offer best practices in media measurement and cross-channel attribution.Details for Pellman-s presentations are as follows:Tuesday, January 29th from 7:00 to 9:15 pm PT
Gordon Ramsay-s The London RooftopThursday, January 31s

DAA Announces Availability of EU Whitepaper on Privacy Compliance

DAA Announces Availability of EU Whitepaper on Privacy Compliance

WAKEFIELD, MA — (Marketwire) — 01/18/13 — The (Digital Analytics Association) has produced a new whitepaper that provides a comprehensive overview of the key differences on privacy issues between the US and European countries. The whitepaper was authored by Geddy van Elburg, co-chair of the DAA EU Special Interest Group and CEO of Ionmoon, Netherlands.As privacy laws in Europe continually evolve, it is essential for digital marketers and analysts to stay abreast of ever-changing best practi

Adometry(R) CEO Paul Pellman to Present at OMMA Data Driven Marketing

Adometry(R) CEO Paul Pellman to Present at OMMA Data Driven Marketing

AUSTIN, TX — (Marketwire) — 01/16/13 — A week from today, Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will present to leaders from media, marketing and advertising at OMMA Data Driven Marketing (DDM) in New York. In his presentation, Pellman will highlight how organizations can harness big data and enhance marketing campaigns through the application of advanced attribution and analytics.Details for Pellman-s presentation are as follows:

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