Adometry Launches New Attribution Index to Help Online Marketers Better Measure and Predict Ad Campaign Performance
Identifies Elements in Display Campaigns That Drive Conversions
ServiceSource and Blue Coat Systems Improve Recurring Service Revenue and Channel Satisfaction in Europe, Middle East and Africa
New EMEA Partnership Has Increased On-Time Renewal Rates by Approximately 20 Percentage Points in Nordic and Benelux Regions
Media Alert: Covario-s Harrison Magun to Address “Search and the New Retargeting” on Panel at OMMA Behavioral
SAN FRANCISCO, CA — (Marketwire) — 07/18/11 –one of the nation-s largest independent search marketing firms, will be speaking July 20 on an along with four other distinguished speakers. Magun will be joined by subject matter experts from Havas Digital, Resolution Media, Magnetic, and Simpli.fi.and his fellow panelists will address how, by combining the targeting precision of search with the inventory and creative breadth of display, retargeting consumers off of search is an attractive way fo
Adometry to Discuss the State of Transparency in the Online Advertising Ecosystem at OMMA AdNets
AUSTIN, TX — (Marketwire) — 07/14/11 — Next week at the West 2011 conference in Los Angeles, , Inc. vice president of marketing Steve O-Brien will participate in a panel discussion titled: "Can You See Me Now? The Struggle for Transparency." The panel, which includes executives from Saatchi & Saatchi, Motorcycle Superstore, and Criteo, will explore the state of trust in the new cross-channel online advertising value chain and how much transparency the system can bear. Mr. O-