IMS Health-Appature-s New -Journeys- Feature Allows Appature Nexus Life Sciences Customers to Orchestrate, Deploy Sophisticated Relationship Marketing Programs, Track Success in Real Time

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IMS Health-Appature-s New -Journeys- Feature Allows Appature Nexus Life Sciences Customers to Orchestrate, Deploy Sophisticated Relationship Marketing Programs, Track Success in Real Time

SEATTLE, WA — (Marketwired) — 08/29/13 — IMS Health-Appature (), the leading software-as-a-service (SaaS) provider for life sciences marketers, today announced the launch of Journeys, an enhancement to the company-s cloud-based, big data management, campaign management and marketing analytics Appature Nexus platform. Journeys allows users to create sophisticated, fully-automated, rules-based marketing campaigns using a surprisingly simple graphic interface, ensuring the right message is sent

Appature and DKI Partner to Enable Data-Driven Relationship Marketing for Life Sciences

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Appature and DKI Partner to Enable Data-Driven Relationship Marketing for Life Sciences

SEATTLE, WA — (Marketwire) — 01/31/13 — (), the leading software-as-a-service (SaaS) provider for life sciences marketers, and (), a strategic healthcare relationship marketing (RM) firm with an expertise in oncology and specialty care pharma, today announced a partnership designed to deliver more robust, insight-based strategic RM outcomes through its healthcare marketing platform.This partnership will lead customers to benefit from Appature-s enablement of Big Data and state-of-the-art c