Snaplytics Releases Largest Survey Report Ever on Snapchat Trends among Brands

Analytics company study analyzes 217,000 Snaps from 500 brands running native Snapchat accounts, highlights metrics that matter for effective Snapchat strategies

Analytics company study analyzes 217,000 Snaps from 500 brands running native Snapchat accounts, highlights metrics that matter for effective Snapchat strategies
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Risks highlighted as malicious apps target businesses and their customers

Influencers and Brands Now Can Easily Answer Question About How Many Viewed a Campaign and for How Long; Platform to Be Launched at Snaphappen in London

More Than 4,000 Combined Publishers and Advertisers Have Joined Forces With IAS to Overcome Ad Fraud and Viewability Challenges

BOSTON, MA — (Marketwired) — 06/21/16 –Chris Sullivan, a seasoned executive with a history of leading financial operations at both public and high growth pre-IPO companies, joins DataXu management team.Sullivan brings extensive operational and strategic CFO experience as DataXu scales profitable growth.DataXu, a leading provider of , today announced the appointment of Chris Sullivan as Chief Financial Officer (CFO), effective June 13, 2016. An accomplished CFO with public and high growth pre-

BOSTON, MA — (Marketwired) — 06/13/16 –Move follows Sky–s $10 million investment in DataXu to help advertisers leverage data science to buy TV ads programmaticallyTV team expands footprint of programmatic across devices and formats to help marketers gain a more complete understanding of consumers and reduce complexityDataXu, a leading provider of , today announced the appointment of Tore Tellefsen as Vice President of TV Solutions as of June 13. Tellefsen–s appointment comes as the company

Nike, Jaguar, Cadillac, Audi, NBC and ABC Choose Alphonso to Extend Viewership

New Report Reveals How Advanced Fraud Protection Successfully Protects Advertisers– Budgets

Scanbuy to Integrate Digimarc(R) Barcode Detection Into Industry-Leading ScanLife Mobile Application, Broadly Extending Reach