Avaya Customer Effort Impact Study Reveals the Cost of Inconvenience
SANTA CLARA, CA — (Marketwired) — 06/24/13 –Customer perceptions shaped by the amount of effort required to obtain serviceRepeated, high effort experiences are more damaging to brand and revenue growth than good experiences are helpful66 percent of customers say they are likely to leave a company after high effort experienceAvaya today announced the results of a Customer Effort Impact survey that highlights how the amount of work a customer exerts to obtain service affects business priorities