ChoiceStream Surveys Consumer Sentiment Towards Digital Advertising
Analytical Insights Reveal Significant Lag Time in Click Throughs Due to a Different Response to Ads of Interest
ChoiceStream Launches Smart Retargeting
Augments Traditional Retargeting With Improved Performance and Better Brand Experience
ChoiceStream-s September Audience Cost Calendar Shows Travel Segments Are Still Hot in Online Advertising
BOSTON, MA — (Marketwired) — 09/18/13 — ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its — a monthly aggregation of impressions traded on digital ad exchanges. The Audience Cost Calendar was created to help media buyers and marketers understand trends in the cost of various online audiences. Last month-s data (August 2013) shows the cost index narrowed from July (from 33 to nea