Marketing Innovators Use Mobile to Create Lasting Relationships With Customers
Latest Study From CMO Council and SAS Reveals Path to Effective Mobile Relationship-Building Lies in Viewing Mobile as a Business Strategy, Not a "Shiny Toy" Campaign
CMOs Challenged by Marketing Technology Sprawl and the Need to Unify Data From Siloed Digital Apps
New CMO Council Study Shows Well-Integrated Marketing Technologies Impact Business Performance and Increase Marketing Effectiveness
Research Reveals Executive Support and Data-Driven Approach Creating a Widening Gap Between Digital Leaders and Those Falling Behind
A Fragmented Digital Marketing Landscape Is Emerging as Some Asia-Pacific Countries Surge Ahead of Others Thanks to Dedicated Digital Champions and Executive Leadership Won Over by Measures and Engagement Success
America-s Innovation Showcase(TM) Kicks Off in San Francisco on October 16
Michael Tchong-s Social Revolution and the CMO Council Partner on Inaugural Event to Celebrate and Inspire the Next Wave of Tech-Driven Innovations
CMO Council Partners With FunMobility to Launch First Ever CMO Council Global Mobile Marketing News App
New Mobile App for iOS and Android Devices Delivers CMO Council News, Events and Content to On-the-Move Chief Marketing Officers
CMO Council Finds Big Data Critical to Customer-Centric Cultures
New Study Reveals Total Partnership and Collaboration Between Marketing and IT Often Stymied by Lack of Common Definition of Customer Centricity and Battles Over Budget
CMO Council Teams With NetLine for Content Syndication
Partnership Expands Distribution of Thought Leadership Reports to 15,000 Web Publishing Channels; Adds Precision Targeting and Reporting Capability to Maximize Content ROI
Telco Marketers Eye Over-the-Top Players as Opportunity, Not Threat; Providers Look to Boost Revenues Through Partnerships and Alliances
Research Sponsored by HP Shows Marketers Are Enthusiastic About Owning Customer Experience; Call for New Views Into Customer Intelligence and Behaviors to Optimize Subscriber Pricing and Service Models
Budget Restrictions and Talent Shortage Fail to Dampen Confidence in Digital Marketing as Transformation Continues Across Asia-Pacific
New Study From CMO Council and Adobe Shows High Hopes and Increasing Management Support for Investment as Marketers Commit to Digital Marketing to Engage Consumers More Effectively
The Proof Is In: Ricoh-s Precision Marketing Expert Debuts a New Book That Illustrates a Better Way to Reach and Engage Customers
Business Book Showcases Double Digit ROI-Generation Marketing Campaigns