Survey Reveals the Blurred Lines Between Online and Offline Shopping Have Altered Consumer Shopping Behavior
LOS GATOS, CA — (Marketwire) — 12/13/12 –The Internet drives consumers into stores — 91 percent have gone into a store based on an online experience; more than half after reading an online circularShopping is often a combined online/offline experience — 77 percent research product information online while shopping in a store, with 62 percent completing the purchaseShopping online is done while multi-tasking — 63 percent shop online while watching TV, and almost a quarter shop while commuti