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Home»Posts tagged with»customer-profit

The CMO Club Survey, in Partnership With Neolane, Indicates CMOs Are Leading the Customer Experience Within Organizations but Are Not Fully Equipped for Success

By Publisher on June 19, 2013   CRM, Networking, Picture Gallery  

The CMO Club Survey, in Partnership With Neolane, Indicates CMOs Are Leading the Customer Experience Within Organizations but Are Not Fully Equipped for Success

Results Showed That 90 Percent of CMOs Are Personally Responsible for the Overall Customer Experience for Their Brand; However Only a Small Percent Actually Own the Customer P&L

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