New study says mobile operators must overcome risk-averse A2P messaging strategy to drive multi-billion dollar opportunity
– A2P messaging ecosystem will still experience revenue leakage in excess of $82 billion between 2015-2020 –
UNITED KINGDOM, 6th July 2016: Mobilesquared, a leading provider of mobile intelligence and customer insight, has today released its global A2P Databook which reveals that the A2P messaging market was worth $12.88 billion in 2015. This will rise to $58.75 billion in 2020 as mobile operators invest in next-generation SMS revenue assurance platform to unlock the gold-mine of white-route me