Integral Ad Science Welcomes New Members to Certified Viewability Partner Program

Integral Ad Science Welcomes New Members to Certified Viewability Partner Program

NEW YORK, NY — (Marketwired) — 03/16/16 — Integral Ad Science, the leader in quantifying digital media quality, today announced that are the latest companies to join its . As members of the program, sellers agree to use Integral Ad Science numbers for billing purposes and buyers agree to utilize Integral numbers for billing purposes with all media partners who have Integral viewability data available. Membership of the program also signifies that they are able to transact on Integral–s disc

Parks Associates Speaking at Key IoT Events This Week: Bluetooth World, Wearable Technology Show, Autonomous Car Detroit, SXSW

DALLAS, TX — (Marketwired) — 03/15/16 — Parks Associates announced this week members of its analyst team are speaking at focused on the growth of the consumer-based IoT market and the impact of connectivity on residential products and services. The firm reports strong consumer interest and purchase intentions for connected products but ongoing concerns about the privacy and security of their household data."We are excited to participate in important industry events that highlight the c

Integral Ad Science Q2 2015 Report Shows Continued Viewability Challenges for the Industry

Integral Ad Science Q2 2015 Report Shows Continued Viewability Challenges for the Industry

NEW YORK, NY — (Marketwired) — 08/13/15 — Integral Ad Science, the leader in quantifying digital media quality, today released its . Integral found that while advertisers and publishers have shown improvement at keeping fraudulent players at bay, the industry has been slow to improve viewability despite increasing pressure from media buyers.Compared to Q2 2014, overall viewability dropped by over 5 percentage points, or nearly 11 percent, from 49.4 percent to 44 percent. Viewability rates fo