Adometry to Discuss the State of Transparency in the Online Advertising Ecosystem at OMMA AdNets
AUSTIN, TX — (Marketwire) — 07/14/11 — Next week at the West 2011 conference in Los Angeles, , Inc. vice president of marketing Steve O-Brien will participate in a panel discussion titled: "Can You See Me Now? The Struggle for Transparency." The panel, which includes executives from Saatchi & Saatchi, Motorcycle Superstore, and Criteo, will explore the state of trust in the new cross-channel online advertising value chain and how much transparency the system can bear. Mr. O-